The Event Tickets market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and the influence of local special circumstances.
Customer preferences: In Greece, there has been a notable shift in customer preferences when it comes to event tickets. Traditionally, Greeks have had a strong affinity for live performances and cultural events. However, in recent years, there has been a growing demand for a wider variety of events, including sports matches, concerts, and festivals. This change in preferences is likely due to the increasing exposure to international events and the desire for a more diverse entertainment experience.
Trends in the market: One of the key trends in the Event Tickets market in Greece is the rise of online ticket sales. With the advancement of technology and the widespread use of smartphones, more and more customers are opting to purchase their tickets online. This trend has been fueled by the convenience and ease of online ticket platforms, which allow customers to browse and purchase tickets from the comfort of their own homes. Additionally, online ticket platforms often offer discounts and special promotions, further incentivizing customers to make their purchases online. Another trend in the market is the increasing popularity of ticket resale platforms. These platforms allow customers to sell their unwanted tickets to other individuals who may be interested in attending the event. This trend has been driven by the desire for flexibility and the opportunity to recoup the cost of a ticket that cannot be used. Additionally, ticket resale platforms have created a secondary market for event tickets, allowing customers to access sold-out events or premium seats that may not have been available through traditional channels.
Local special circumstances: Greece has a rich cultural heritage and a strong tradition of hosting events and festivals. This has created a unique market for event tickets, with a wide range of offerings catering to both locals and tourists. The country's picturesque landscapes and historical sites provide a backdrop for many outdoor events, such as music festivals and theatrical performances. Additionally, Greece's vibrant nightlife scene and bustling cities attract international artists and performers, further contributing to the demand for event tickets.
Underlying macroeconomic factors: The growth of the Event Tickets market in Greece can also be attributed to underlying macroeconomic factors. In recent years, Greece has seen an improvement in its economic stability, with increased consumer confidence and disposable income. This has led to a greater willingness among consumers to spend on leisure activities, including attending events and purchasing event tickets. Additionally, the growth of the tourism industry in Greece has also contributed to the demand for event tickets, as tourists seek out unique cultural experiences and entertainment options during their visits. Overall, the Event Tickets market in Greece is experiencing growth due to changing customer preferences, the influence of local special circumstances, and underlying macroeconomic factors. The rise of online ticket sales and ticket resale platforms, along with the country's rich cultural heritage and improved economic stability, have all contributed to the expansion of the market. As customer preferences continue to evolve and the economy further stabilizes, the Event Tickets market in Greece is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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