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Sport Events - Americas

Americas

Revenue in the Sport Events market is projected to reach US$19.02bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.31%, resulting in a projected market volume of US$21.67bn by 2028.
In the Sport Events market, the number of users is expected to amount to 73.4m users by 2028.
User penetration will be 7.1% in 2024 and is expected to hit 7.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$264.20.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Sport Events market in Americas is witnessing significant growth and development. This can be attributed to several factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the Americas have shown a strong interest in sports events. They enjoy attending live sporting events, whether it's a football match, basketball game, or baseball tournament. The thrill and excitement of watching their favorite teams and athletes in action is a major draw for customers. Additionally, customers also appreciate the social aspect of attending sporting events, as it allows them to connect with fellow fans and be a part of a larger community.

Trends in the market: One of the key trends in the Sport Events market in Americas is the increasing popularity of international sporting events. The region has hosted major events such as the FIFA World Cup, the Olympics, and the Pan American Games. These events attract a large number of spectators from around the world, leading to a boost in tourism and economic growth. Additionally, there is a growing trend of hosting sports events in non-traditional locations, such as outdoor stadiums, arenas, and even city streets. This trend has helped to diversify the market and attract a wider audience.

Local special circumstances: The Americas is home to a diverse range of sports, each with its own unique fan base. For example, football (soccer) is extremely popular in South America, with countries like Brazil and Argentina having a strong football culture. On the other hand, basketball is more popular in North America, with the NBA being one of the most-watched sports leagues in the world. These local special circumstances contribute to the growth of the Sport Events market in Americas, as they cater to the specific preferences and interests of the local population.

Underlying macroeconomic factors: The economic growth and stability in the Americas have played a significant role in the development of the Sport Events market. As the region continues to experience economic growth, people have more disposable income to spend on leisure activities, including attending sporting events. Additionally, the presence of strong sports leagues and teams in the Americas has also contributed to the growth of the market. The success and popularity of these teams attract sponsors, investors, and fans, leading to increased investment in sports infrastructure and events. In conclusion, the Sport Events market in Americas is thriving due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's love for sports, the popularity of international events, diverse local sports cultures, and economic growth all contribute to the growth and development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.