Online Sports Betting - Belgium

  • Belgium
  • Revenue in the Online Sports Betting market is projected to reach US$439.70m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.18%, resulting in a projected market volume of US$538.10m by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 0.8m users by 2028.
  • User penetration will be 5.7% in 2024 and is expected to hit 7.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.66k.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

 
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Analyst Opinion

The Online Sports Betting market in Belgium has experienced significant growth in recent years, driven by changing customer preferences and favorable market trends.

Customer preferences:
Belgian customers have shown a growing interest in online sports betting, as it provides them with convenience, accessibility, and a wide range of betting options. The ability to place bets from the comfort of their own homes or on-the-go through mobile devices has attracted a large number of customers to the online platform. Additionally, the availability of live streaming and real-time updates on sports events has enhanced the overall betting experience for customers.

Trends in the market:
One of the key trends in the Belgian online sports betting market is the increasing popularity of in-play betting. This allows customers to place bets during a live sports event, adding an element of excitement and engagement. The rise of in-play betting can be attributed to advancements in technology, such as faster internet connections and improved mobile apps, which enable real-time updates and quick betting options. Another trend in the market is the growing adoption of virtual sports betting. Virtual sports simulate real sports events using computer-generated graphics and algorithms. This form of betting appeals to customers who are looking for instant gratification and do not want to wait for the outcome of a real sports event. The availability of virtual sports throughout the day, regardless of the actual sports schedule, has contributed to its popularity among customers.

Local special circumstances:
Belgium has a well-established gambling culture, with a long history of land-based casinos and betting shops. The legalization of online sports betting in 2011 created new opportunities for both existing operators and new entrants. The Belgian government has implemented strict regulations to ensure a fair and transparent market, including licensing requirements and measures to prevent problem gambling. These regulations have helped to build trust among customers and create a safe and regulated online betting environment.

Underlying macroeconomic factors:
The Belgian economy has been relatively stable in recent years, with a moderate GDP growth rate. This has provided consumers with disposable income to spend on leisure activities, including online sports betting. Additionally, the increasing penetration of smartphones and internet connectivity has made online betting more accessible to a larger segment of the population. The combination of a stable economy and technological advancements has created a favorable environment for the growth of the online sports betting market in Belgium. In conclusion, the Online Sports Betting market in Belgium has experienced significant growth due to changing customer preferences, including the demand for convenience and a wide range of betting options. The popularity of in-play betting and virtual sports has contributed to this growth. The Belgian market benefits from a well-established gambling culture, strict regulations, and a stable macroeconomic environment. These factors have created a favorable landscape for the development of the online sports betting industry in Belgium.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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