Online Sports Betting - France

  • France
  • Revenue in the Online Sports Betting market is projected to reach US$1.91bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.75%, resulting in a projected market volume of US$2.48bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 6.1m users by 2028.
  • User penetration will be 8.0% in 2024 and is expected to hit 9.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$362.50.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Region comparison

Analyst Opinion

The Online Sports Betting market in France has witnessed significant growth in recent years, fueled by changing customer preferences and favorable market conditions.

Customer preferences:
French customers have shown a growing interest in online sports betting, driven by the convenience and accessibility offered by digital platforms. The ability to place bets anytime, anywhere, and on a wide range of sports events has attracted a large number of customers to the online betting market. Additionally, the availability of mobile applications has further facilitated the participation of customers, allowing them to engage in betting activities on the go.

Trends in the market:
One of the key trends in the online sports betting market in France is the increasing popularity of in-play betting. This form of betting allows customers to place bets during the course of a sports event, adding an element of excitement and engagement. The availability of real-time data and live streaming of sports events has contributed to the growth of in-play betting, as customers can make informed decisions based on the latest information. Another trend in the market is the emergence of eSports betting. With the growing popularity of eSports, particularly among younger demographics, online sports betting operators have started to offer betting options on eSports events. This has attracted a new segment of customers who are passionate about competitive gaming and are looking for opportunities to engage with their favorite eSports teams and players.

Local special circumstances:
The French online sports betting market is regulated by the Autorité de Régulation des Jeux en Ligne (ARJEL), which ensures that operators comply with strict regulations and safeguards the interests of customers. This regulatory framework has created a sense of trust and security among customers, encouraging them to participate in online sports betting activities. Furthermore, the popularity of traditional sports in France, such as football, rugby, and tennis, has contributed to the growth of the online sports betting market. French customers are passionate about these sports and are eager to support their favorite teams and players through betting activities.

Underlying macroeconomic factors:
The growing online sports betting market in France can also be attributed to favorable macroeconomic factors. The country has a strong economy and a high level of internet penetration, providing a solid foundation for the growth of digital industries. Additionally, the increasing adoption of smartphones and mobile devices has made it easier for customers to access online sports betting platforms, further driving market growth. In conclusion, the online sports betting market in France is experiencing significant growth due to changing customer preferences, including the demand for convenience and accessibility. The popularity of in-play betting and the emergence of eSports betting are key trends in the market. The regulatory framework and the passion for traditional sports in France also contribute to the market's development. Favorable macroeconomic factors, such as a strong economy and high internet penetration, further support the growth of the online sports betting market in France.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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