eServices - Russia

  • Russia
  • Revenue in the eServices market is projected to reach US$2.23bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.52%, resulting in a projected market volume of US$2.98bn by 2028.
  • The Online Education market is expected to show a revenue growth of 9.5% in 2025.
  • The Event Tickets market has a projected market volume of US$1.49bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$71.62 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 23.0m users by 2028.
  • User penetration in the Event Tickets market will be at 14.3% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in Russia has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms for various services, leading to the emergence and expansion of eServices across different sectors. This trend can be attributed to several factors, including the increasing internet penetration rate, changing consumer behavior, and the convenience offered by digital platforms.

Customer preferences:
Customers in Russia are increasingly opting for online platforms to access a wide range of services. This shift in preference can be attributed to the convenience and time-saving benefits of eServices. Whether it is shopping, banking, or healthcare, consumers are now able to access these services from the comfort of their homes. The younger generation, in particular, is more inclined towards using digital platforms for their daily needs.

Trends in the market:
One of the prominent trends in the eServices market in Russia is the growth of e-commerce. Online shopping has gained popularity among consumers due to the wide variety of products available, competitive pricing, and convenient delivery options. This trend has led to the emergence of several e-commerce platforms and marketplaces in the country. Another significant trend is the increasing adoption of online banking and financial services. Consumers are now able to perform various financial transactions, such as money transfers, bill payments, and investment management, through digital platforms. This trend has been facilitated by the development of secure online payment systems and the integration of mobile banking applications. The healthcare sector has also witnessed a shift towards eServices in Russia. Online doctor consultations, appointment booking, and prescription delivery services have become more prevalent. This trend has been further accelerated by the COVID-19 pandemic, which has highlighted the importance of telemedicine and remote healthcare services.

Local special circumstances:
Russia's vast geographical area and varying climatic conditions make eServices particularly attractive to consumers. In remote areas, where access to physical stores or service providers may be limited, eServices offer a convenient solution. Additionally, the long and harsh winters in certain regions of Russia make online shopping and home delivery services highly desirable.

Underlying macroeconomic factors:
The growth of the eServices market in Russia can be attributed to several macroeconomic factors. The increasing internet penetration rate, driven by improved infrastructure and affordability, has expanded the potential customer base for eServices. Additionally, the rising disposable income levels and changing consumer behavior have contributed to the growing demand for online services. Furthermore, government initiatives to promote digitalization and e-commerce have played a significant role in the development of the eServices market in Russia. The implementation of favorable policies, such as tax incentives for e-commerce businesses, has encouraged the growth of the sector. In conclusion, the eServices market in Russia is experiencing significant growth due to changing customer preferences, favorable macroeconomic factors, and local special circumstances. Online platforms have become increasingly popular among consumers for various services, including e-commerce, online banking, and healthcare. These trends are expected to continue in the future as more consumers embrace the convenience and benefits offered by eServices.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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