Restaurant Delivery - Worldwide

  • Worldwide
  • The Restaurant Delivery market worldwide is projected to witness a substantial growth in revenue, reaching a staggering US$153.80bn by 2024.
  • This is expected to be driven by an impressive annual growth rate (CAGR 2024-2028) of 4.33%, resulting in a projected market volume of US$182.20bn by 2028.
  • Furthermore, the number of users in the Restaurant Delivery market is anticipated to reach 1.5bn users by 2028.
  • This indicates a significant user penetration rate of 16.4% in 2024, which is predicted to rise to 18.9% by 2028.
  • Additionally, the average revenue per user (ARPU) is projected to amount to US$120.80.
  • In terms of global comparison, it is worth noting that in the United States is expected to generate the highest revenue in the Restaurant Delivery market, with an estimated US$36,950.00m in 2024.
  • The rise of online food delivery platforms has transformed the restaurant delivery market worldwide, with countries like the United States and China leading the way in terms of market size and consumer demand.

Key regions: Asia, Europe, South Korea, Germany, China

Region comparison

Analyst Opinion

The Restaurant-to-Consumer Delivery model gained track fast, as it provided an easy solution for restaurants to switch from phone to online orders. Players like Just Eat, Delivery Hero or strongly pushed the global markets in the recent decade, and global fast food chains like Domino's have adopted their digital strategies, too. Fierce competition resulted in thinner margins as companies poach customers from each other, so currently the market is in its consolidation phase with major M&A deals happening in all regions. Since adoption rates for this segment are already high, it is likely to grow slower in the next years and probably converge with other delivery models.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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