Casual Dating - Philippines

  • Philippines
  • Revenue in the Casual Dating market is projected to reach US$4.91m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.84%, resulting in a projected market volume of US$5.12m by 2029.
  • In the Casual Dating market, the number of users is expected to amount to 1.5m users by 2029.
  • User penetration will be 1.1% in 2024 and is expected to hit 1.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$3.58.
  • In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
  • With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.
Region comparison

Analyst Opinion

The Online Dating market in Philippines has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for this growth is the increasing number of Filipinos who are using smartphones and the internet. With the rise in smartphone penetration and internet connectivity, more and more people in the country are becoming tech-savvy and are turning to online dating platforms to meet new people. Additionally, the younger generation in the Philippines is more open to the idea of online dating and is actively seeking relationships through these platforms.

Trends in the market:
One of the key trends in the online dating market in the Philippines is the popularity of dating apps. These apps provide a convenient and accessible way for people to connect with potential partners. They offer features such as location-based matching, which allows users to find matches in their vicinity, making it easier to meet up and go on dates. Dating apps also provide a wide range of options for users to choose from, including different age groups, interests, and relationship preferences. Another trend in the market is the increasing focus on safety and security. Online dating platforms in the Philippines are implementing stricter verification processes to ensure the authenticity of user profiles. This includes requiring users to provide identification documents or linking their social media accounts to their dating profiles. This emphasis on safety is attracting more users to these platforms, as they feel more confident in meeting new people online.

Local special circumstances:
The cultural norms and values in the Philippines also play a role in the development of the online dating market. Traditional dating practices, such as courtship and chaperoned dates, are still prevalent in the country. However, with the influence of Western culture and the increasing exposure to international trends, more Filipinos are embracing the concept of online dating as an alternative way to meet potential partners.

Underlying macroeconomic factors:
The growing middle class in the Philippines is also contributing to the growth of the online dating market. As more people in the country achieve financial stability, they have more disposable income to spend on leisure activities, including online dating. This has created a larger market for dating platforms, as more Filipinos are willing to pay for premium features and subscriptions. In conclusion, the online dating market in the Philippines is experiencing growth due to the increasing number of Filipinos using smartphones and the internet, the popularity of dating apps, the focus on safety and security, the changing cultural norms, and the growing middle class. These factors are driving the demand for online dating platforms in the country and are expected to continue shaping the market in the future.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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