Online Dating - Paraguay

  • Paraguay
  • Revenue in the Online Dating market is projected to reach US$2.57m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.94%, resulting in a projected market volume of US$3.43m by 2029.
  • In the Online Dating market, the number of users is expected to amount to 385.0k users by 2029.
  • User penetration will be 4.0% in 2024 and is expected to hit 5.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$9.29.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.7%, the user penetration in the Online Dating market is highest in the United States.
Region comparison

Analyst Opinion

The Matchmaking market in Paraguay has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in Paraguay have shifted towards a more modern and convenient approach to finding romantic partners. Traditional methods such as arranged marriages or meeting through family connections are becoming less common, as individuals are increasingly seeking more autonomy and freedom in their personal lives. This has led to a rise in the popularity of online dating platforms, which offer a wide range of options and allow individuals to connect with potential partners based on their own preferences and criteria. Trends in the market show that online dating platforms are gaining traction in Paraguay. These platforms provide a convenient and efficient way for individuals to meet and connect with others who share similar interests and values. The use of smartphones and internet access has also contributed to the growth of online dating, as it allows people to connect with others anytime and anywhere. In addition, the COVID-19 pandemic has further accelerated the adoption of online dating platforms, as people have turned to virtual means of socializing and meeting new people. Local special circumstances in Paraguay have also influenced the development of the Matchmaking market. Paraguay is a country with a relatively small population and a dispersed geographical distribution. This can make it challenging for individuals to meet potential partners in their immediate vicinity, especially in rural areas. Online dating platforms provide a solution to this challenge, as they allow individuals to connect with others from different regions and backgrounds. Underlying macroeconomic factors also play a role in the growth of the Matchmaking market in Paraguay. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and a growing middle class. This has resulted in a higher demand for leisure activities and services, including dating and matchmaking services. Additionally, the increasing urbanization and modernization of Paraguay have contributed to changing social norms and attitudes towards dating, creating a favorable environment for the growth of the Matchmaking market. In conclusion, the Matchmaking market in Paraguay is developing due to changing customer preferences, the rise of online dating platforms, local special circumstances, and underlying macroeconomic factors. As individuals seek more autonomy and convenience in finding romantic partners, online dating platforms have become increasingly popular. The unique circumstances of Paraguay, such as its dispersed population and economic growth, have further contributed to the growth of the Matchmaking market in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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