The eServices market in Burundi has been experiencing significant growth in recent years, driven by increasing customer preferences for online services and the adoption of digital technologies.
Customer preferences: Customers in Burundi are increasingly turning to eServices for their convenience and accessibility. With the rapid expansion of mobile internet and smartphone penetration in the country, more people have access to online platforms and are utilizing them for various services. This shift in customer preferences is driven by the desire for convenience, time-saving, and cost-effectiveness.
Trends in the market: One of the key trends in the eServices market in Burundi is the growth of e-commerce. Online shopping platforms have gained popularity among consumers, offering a wide range of products and services that can be conveniently purchased from the comfort of their homes. This trend is fueled by the increasing availability of online payment options and the establishment of reliable delivery services. Another significant trend is the rise of digital financial services. Mobile banking and digital payment platforms have become increasingly popular, providing convenient and secure ways for individuals to manage their finances. This trend is driven by the need for financial inclusion and the convenience of conducting transactions digitally.
Local special circumstances: Burundi, being a landlocked country, faces challenges in terms of physical access to goods and services. The development of eServices provides an opportunity to overcome these challenges by bridging the gap and connecting consumers with a wide range of products and services. Additionally, the relatively young population in Burundi, with a high percentage of tech-savvy individuals, contributes to the growing demand for eServices.
Underlying macroeconomic factors: The growth of the eServices market in Burundi is also influenced by macroeconomic factors such as the increasing GDP per capita and urbanization. As the country's economy continues to grow, more people have disposable income to spend on eServices. Urbanization, on the other hand, creates a favorable environment for the development of digital infrastructure and the adoption of eServices. In conclusion, the eServices market in Burundi is experiencing significant growth due to increasing customer preferences for online services, the adoption of digital technologies, and the favorable macroeconomic factors. The rise of e-commerce and digital financial services are key trends in the market, offering convenience and accessibility to consumers. The local special circumstances, such as the challenges of physical access and the young population, further contribute to the growth of the eServices market in Burundi.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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