eServices - Germany

  • Germany
  • In 2024, the projected revenue in the eServices market for Germany is estimated to reach US$18.88bn.
  • This market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 10.22%, resulting in a projected market volume of US$30.71bn by 2029.
  • Moving on to the Online Food Delivery market, a revenue growth of 17.0% is anticipated in 2025.
  • The Online Food Delivery market in Germany is projected to have a market volume of US$17.60bn in 2024.
  • When comparing in Germany to the global market, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
  • Shifting focus to the Online Food Delivery market, the average revenue per user (ARPU) is projected to reach US$376.30 in 2024.
  • In the Online Food Delivery market, the number of users is expected to reach 59.1m users by 2029.
  • Lastly, the user penetration in the Online Food Delivery market for Germany is forecasted to be 56.2% in 2024.
  • Germany is experiencing a surge in demand for online streaming services, with a growing number of consumers opting for digital entertainment options.
Region comparison

Analyst Opinion

The eServices market in Germany has been experiencing significant growth over the past few years. Customer preferences have shifted towards online platforms and digital services, leading to an increased demand for eServices. This trend can be attributed to several factors, including the convenience and accessibility of online services, as well as the growing digital literacy among consumers.

Customer preferences:
German consumers have shown a strong preference for online platforms and digital services. This can be seen in the increasing popularity of e-commerce websites, online banking, and digital entertainment platforms. The convenience of being able to access these services from anywhere and at any time has greatly contributed to their popularity. Additionally, the ability to compare prices and read reviews online has made it easier for consumers to make informed purchasing decisions.

Trends in the market:
One of the key trends in the eServices market in Germany is the growth of e-commerce. Online shopping has become increasingly popular among German consumers, with a wide range of products and services available online. This trend is driven by factors such as the convenience of shopping from home, the availability of a wider range of products, and the ability to compare prices easily. As a result, e-commerce platforms have seen significant growth in Germany, with both domestic and international companies expanding their online presence. Another trend in the eServices market is the increasing adoption of digital payment solutions. German consumers are increasingly using digital payment methods such as mobile wallets, contactless payments, and online banking. This shift towards digital payments is driven by factors such as convenience, security, and the growing acceptance of digital payment solutions by merchants. As a result, digital payment providers and fintech companies have seen rapid growth in Germany.

Local special circumstances:
Germany has a strong regulatory framework for eServices, which has helped to build trust among consumers. The country has strict data protection laws and regulations, which ensure the privacy and security of consumer information. This has been a key factor in the adoption of eServices, as consumers feel confident in using online platforms and sharing their personal information. Additionally, Germany has a high level of digital literacy among its population. The country has invested heavily in digital infrastructure and education, which has resulted in a tech-savvy population that is comfortable using digital services. This has further fueled the growth of the eServices market in Germany.

Underlying macroeconomic factors:
The growth of the eServices market in Germany can also be attributed to underlying macroeconomic factors. The country has a strong economy and a high standard of living, which has led to increased disposable income among consumers. This has resulted in higher spending on eServices, such as online shopping and digital entertainment. Furthermore, Germany has a large population of internet users, with a high internet penetration rate. This has created a large potential customer base for eServices providers, leading to increased competition and innovation in the market. In conclusion, the eServices market in Germany is experiencing significant growth due to changing customer preferences, including a shift towards online platforms and digital services. This trend is driven by factors such as convenience, accessibility, and the growing digital literacy among consumers. The market is characterized by trends such as the growth of e-commerce and the increasing adoption of digital payment solutions. Germany's strong regulatory framework, high level of digital literacy, and underlying macroeconomic factors have contributed to the growth of the eServices market in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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