eServices - Japan

  • Japan
  • The eServices market in Japan is projected to generate a revenue of US$43.44bn by 2024.
  • It is also expected to exhibit an annual growth rate of 7.92% (CAGR 2024-2029), leading to a projected market volume of US$63.60bn by 2029.
  • In the Online Education market, a revenue growth of 12.8% is anticipated in 2025.
  • On the other hand, the Online Food Delivery market in Japan is predicted to reach a market volume of US$38.33bn in 2024.
  • When compared globally, China is expected to generate the highest revenue in the eServices market, amounting to US$495.50bn in 2024.
  • Additionally, the average revenue per user (ARPU) in the Online Food Delivery market is projected to be US$630.90 in 2024.
  • In the Online Food Delivery market, the number of users is expected to reach 77.3m users by 2029.
  • Lastly, the user penetration in the Online Food Delivery market is estimated to be 49.5% in 2024.
  • Japan's eServices market is thriving, with a strong emphasis on innovative mobile payment solutions and efficient digital government services.
Region comparison

Analyst Opinion

The eServices market in Japan has experienced significant growth in recent years, driven by changing customer preferences, technological advancements, and local special circumstances. Customer preferences in Japan have shifted towards convenience and efficiency, leading to increased demand for eServices. Consumers are increasingly relying on digital platforms for a wide range of services, such as online shopping, digital payments, and food delivery. This preference for convenience has been further accelerated by the COVID-19 pandemic, which has highlighted the importance of contactless transactions and remote access to services. Trends in the eServices market in Japan are characterized by the rapid adoption of mobile technology and the rise of digital platforms. Mobile devices have become an integral part of daily life for many Japanese consumers, providing them with instant access to a wide range of services. This has fueled the growth of mobile apps and mobile-based eServices, such as mobile banking and ride-hailing. Digital platforms, such as e-commerce marketplaces and food delivery apps, have also gained popularity, offering consumers a convenient and seamless way to access products and services. Local special circumstances in Japan have contributed to the development of the eServices market. Japan has a highly urbanized population, with a significant portion living in densely populated cities. This concentration of population creates a favorable environment for the adoption of eServices, as it allows for efficient delivery and access to services. Additionally, Japan has a strong culture of technological innovation and a high level of digital literacy among its population, which has facilitated the adoption of eServices. Underlying macroeconomic factors have also played a role in the growth of the eServices market in Japan. The country has a strong and stable economy, with high levels of disposable income and a large middle class. This has created a favorable consumer market for eServices, as consumers have the financial means to access and pay for these services. Furthermore, Japan has a well-developed infrastructure, including a reliable internet network and advanced mobile technology, which has supported the growth of eServices. In conclusion, the eServices market in Japan has experienced significant growth due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors. The shift towards convenience and efficiency, the adoption of mobile technology and digital platforms, the urbanized population, the culture of technological innovation, the strong economy, and the well-developed infrastructure have all contributed to the development of the eServices market in Japan.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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