Online Food Delivery - Baltics

Baltics

The Online Food Delivery market in the Baltics is projected to reach a revenue of US$428.20m in 2024.
With an expected annual growth rate (CAGR 2024-2029) of 9.15%, the market is predicted to reach a volume of US$663.50m by 2029.
In the Grocery Delivery market, there is an anticipated revenue growth of 13.8% in 2025.
The projected market volume for Grocery Delivery in the Baltics is US$330.20m in 2024.
When compared globally, China is expected to generate the highest revenue, reaching US$448.90bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$274.40 in 2024.
In the Meal Delivery market, the number of users is expected to reach 1.9m users by 2029.
The user penetration rate in the Meal Delivery market is estimated to be 27.8% in 2024.
In the Baltics, online food delivery services have experienced a surge in popularity, with local consumers embracing the convenience and wide variety of options available at their fingertips.

Market

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Analyst Opinion

Online food delivery has become increasingly popular in the Baltics, with more and more people opting for the convenience of ordering food online and having it delivered to their doorstep.

Customer preferences: Customers in the Baltics are increasingly looking for quick and convenient ways to access food, and online food delivery services provide just that. The ability to browse menus and place orders from the comfort of their own homes has proven to be a major draw for customers, particularly those with busy lifestyles. In addition, the wide variety of cuisines and restaurants available on these platforms allows customers to explore new food options and discover new favorites.

Trends in the market: One of the major trends in the online food delivery market in the Baltics is the increasing competition among providers. As more players enter the market, existing providers are forced to innovate and differentiate themselves in order to stay ahead. This has led to a number of new features and services being introduced, such as loyalty programs, subscription services, and enhanced delivery options.Another trend in the market is the growing emphasis on sustainability and environmental responsibility. Many online food delivery providers in the Baltics are now offering eco-friendly packaging options and partnering with local restaurants and suppliers to reduce their carbon footprint.

Local special circumstances: The Baltics have a unique culinary landscape, with a rich tradition of hearty, home-cooked meals and local specialties. However, the rise of online food delivery has also led to an increase in demand for international cuisine, particularly from younger, urban customers. As a result, many online food delivery providers in the Baltics are now offering a wide variety of international options alongside traditional local fare.

Underlying macroeconomic factors: The growth of the online food delivery market in the Baltics can be attributed to a number of underlying macroeconomic factors, including rising disposable incomes, changing consumer preferences, and the increasing availability of high-speed internet and mobile technology. In addition, the COVID-19 pandemic has accelerated the shift towards online food delivery, as more people opt to stay home and avoid crowded restaurants. As a result, the online food delivery market in the Baltics is expected to continue to grow in the coming years, with new players entering the market and existing providers expanding their offerings.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.