The grocery delivery market in Bulgaria has been steadily growing in recent years, with an increasing number of consumers turning to online shopping for their daily essentials.
Customer preferences: Bulgarian consumers are becoming more tech-savvy and are embracing the convenience of online shopping. The younger generation, in particular, is driving the growth of the grocery delivery market, with many preferring to shop online rather than in physical stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, with many consumers turning to delivery services to avoid crowded stores and minimize their risk of exposure.
Trends in the market: One of the key trends in the grocery delivery market in Bulgaria is the increasing competition among online retailers. Several new players have entered the market in recent years, offering a range of delivery options and competitive pricing. This has led to a more diverse range of products and services, with many retailers offering same-day delivery and a wider range of products than traditional brick-and-mortar stores.Another trend is the increasing focus on sustainability and eco-friendliness. Many consumers are looking for environmentally-friendly options when it comes to grocery delivery, such as reusable packaging and zero-waste delivery options. This trend is likely to continue as more consumers become aware of the impact of their shopping habits on the environment.
Local special circumstances: Bulgaria is a relatively small market compared to other European countries, which has made it an attractive target for online retailers looking to expand into new territories. However, the market is still relatively underdeveloped compared to other countries in the region, with many consumers still preferring to shop in physical stores. This presents both a challenge and an opportunity for online retailers looking to establish themselves in the market.
Underlying macroeconomic factors: Bulgaria has a relatively low GDP per capita compared to other European countries, which has made price a key factor in consumer decision-making. This has led to a highly competitive market, with retailers competing on price and offering discounts and promotions to attract customers. Additionally, the COVID-19 pandemic has had a significant impact on the Bulgarian economy, with many consumers looking for ways to save money and reduce their expenses. This has made the convenience and affordability of online grocery shopping even more attractive to consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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