The Meal Kit Delivery market in G7 countries has been growing steadily in recent years, driven by changing consumer preferences and the convenience offered by these services.
Customer preferences: Consumers in G7 countries are increasingly looking for convenient and healthy food options that fit into their busy lifestyles. Meal kit delivery services offer a solution to this problem, providing pre-portioned ingredients and recipes that can be prepared quickly and easily at home. Additionally, many consumers are interested in trying new and exotic flavors, and meal kit delivery services often offer a wider variety of cuisines than traditional grocery stores.
Trends in the market: The Meal Kit Delivery market in G7 countries is characterized by intense competition, with a large number of companies vying for market share. Some of the key trends in the market include a focus on sustainability and environmental friendliness, with many companies offering recyclable or compostable packaging. Additionally, many meal kit delivery services are partnering with grocery stores and other retailers to expand their reach and offer more convenience to customers. Finally, there is a growing trend towards customization, with many services offering the ability to choose specific ingredients or dietary preferences.
Local special circumstances: While the Meal Kit Delivery market is growing in all G7 countries, there are some local differences in consumer preferences and market dynamics. For example, in Japan, there is a strong focus on healthy and traditional cuisine, and many meal kit delivery services offer Japanese-style meals using locally-sourced ingredients. In the United States, there is a trend towards organic and locally-sourced ingredients, and many meal kit delivery services are partnering with small-scale farmers and other local producers.
Underlying macroeconomic factors: The growth of the Meal Kit Delivery market in G7 countries is supported by a number of underlying macroeconomic factors. These include rising disposable incomes, which allow consumers to spend more on convenience and luxury goods. Additionally, the growth of e-commerce and home delivery services has made it easier for meal kit delivery companies to reach customers and expand their businesses. Finally, changing demographics, such as an aging population and an increase in single-person households, are driving demand for smaller, more convenient meal options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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