The Grocery Delivery market in Romania has been experiencing significant growth in recent years, driven by changing consumer preferences and the increasing availability of online shopping options.
Customer preferences: Romanian consumers are increasingly turning to online grocery shopping and delivery services as a convenient and time-saving alternative to traditional brick-and-mortar stores. This shift in consumer behavior is largely driven by the widespread adoption of smartphones and other mobile devices, which have made it easier than ever for consumers to browse and purchase groceries online.
Trends in the market: One of the key trends in the Romanian Grocery Delivery market is the growing popularity of on-demand delivery services, which allow consumers to receive their groceries within hours of placing an order. Another trend is the increasing availability of fresh and organic products, which are becoming more widely available through online grocery retailers.
Local special circumstances: The Grocery Delivery market in Romania is unique in that it is still relatively underdeveloped compared to other European countries, such as the UK and Germany. However, this also means that there is significant room for growth and innovation in the market, as retailers and delivery companies work to meet the evolving needs of Romanian consumers.
Underlying macroeconomic factors: The growth of the Grocery Delivery market in Romania is being driven by a number of underlying macroeconomic factors, including rising incomes, changing demographics, and increasing urbanization. As more Romanians move to cities and adopt modern lifestyles, they are increasingly turning to online shopping and delivery services as a way to save time and simplify their lives. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and delivery, as consumers seek to avoid crowded stores and minimize their risk of exposure to the virus.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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