Online Food Delivery - South America

South America

The Online Food Delivery market in South America is projected to reach a revenue of US$27.42bn in 2024.
It is expected to display an annual growth rate (CAGR 2024-2029) of 8.90%, resulting in a projected market volume of US$41.99bn by 2029.
In the Grocery Delivery market, a revenue growth of 18.0% is anticipated in 2025.
The projected market volume for Grocery Delivery in South America is US$15.04bn in 2024.
When compared globally, China is expected to generate the highest revenue, reaching US$448.90bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$216.90 in 2024.
In the Meal Delivery market, the number of users is expected to reach 141.0m users by 2029.
The user penetration in the Meal Delivery market will be at 29.3% in 2024.
In South America, the online food delivery market is experiencing rapid growth, with a wide variety of local and international cuisines available at the click of a button.

Market

Region

Region comparison

Currency

Analyst Opinion

South America is a region with a diverse culinary scene and a growing appetite for online food delivery services. The Online Food Delivery market in South America has been steadily developing over the years, driven by the convenience and ease of ordering food online.

Customer preferences: Consumers in South America prefer to order food online due to the convenience offered by the service. The ability to browse through menus and place orders from the comfort of their homes has made online food delivery a popular choice for many. Additionally, the availability of a wide range of cuisines and the ability to compare prices and reviews have also contributed to the popularity of online food delivery services.

Trends in the market: Brazil, Argentina, and Mexico are the largest markets for online food delivery in South America. In Brazil, the market has been growing due to the increasing number of partnerships between food delivery companies and restaurants. This has led to more options for consumers and increased competition in the market. In Argentina, the trend towards healthier food options has led to the growth of online food delivery services that offer organic and vegetarian options. In Mexico, the market has been growing due to the increasing popularity of food delivery apps and the convenience they offer.

Local special circumstances: South America is home to a diverse culinary scene, with each country having its own unique dishes and flavors. This has led to the growth of online food delivery services that offer a wide range of cuisines, from traditional dishes to international favorites. Additionally, the region has a large population of young people who are tech-savvy and prefer to order food online. This has created a growing market for online food delivery services in the region.

Underlying macroeconomic factors: The growth of the Online Food Delivery market in South America can be attributed to several macroeconomic factors. The increasing penetration of smartphones and the internet has made it easier for consumers to order food online. Additionally, the region has a large population of urban dwellers who lead busy lives and prefer the convenience of online food delivery services. Finally, the COVID-19 pandemic has accelerated the growth of the market, as consumers have been forced to stay indoors and order food online. In conclusion, the Online Food Delivery market in South America has been growing steadily due to the convenience and ease of ordering food online. With a diverse culinary scene and a large population of young, tech-savvy consumers, the market is poised for continued growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.