Traditional Retail Banking - Europe

  • Europe
  • In Europe, the Traditional Retail Banking market market is expected to witness a significant increase in Net Interest Income, reaching a projected value of US$278.00bn by 2024.
  • Furthermore, it is anticipated that the Net Interest Income will continue to grow at a compound annual growth rate (CAGR) of 2.18% between 2024 and 2029, resulting in a market volume of US$309.70bn by 2029.
  • When compared globally, in China is expected to generate the highest Net Interest Income, with a projected value of US$2,426.0bn in 2024.
  • In Germany, traditional retail banks are facing increased competition from digital banking platforms, forcing them to innovate and offer more convenient and personalized services to retain customers.

Key regions: France, Brazil, Germany, United Kingdom, United States

Region comparison

Analyst Opinion

Amidst changing consumer behaviors and technological advancements, the Traditional Retail Banking market in Europe is experiencing notable shifts and developments.

Customer preferences:
Customers in Europe are increasingly seeking convenience and personalized services in their banking experience. With the rise of digital banking options, customers are looking for seamless online and mobile banking solutions that offer flexibility and accessibility. Moreover, there is a growing demand for sustainable banking practices, with customers showing interest in environmentally friendly banking options and ethical investments.

Trends in the market:
In countries like Germany and the Netherlands, traditional banks are facing stiff competition from digital-only banks that offer innovative features and user-friendly interfaces. These digital banks are gaining popularity among tech-savvy customers who prioritize efficiency and digital integration in their banking services. On the other hand, countries like Italy and Spain are seeing a trend towards hybrid banking models, where traditional banks are incorporating digital elements to cater to changing customer preferences.

Local special circumstances:
In the United Kingdom, Brexit has had a significant impact on the Traditional Retail Banking market, with many banks relocating their operations or adjusting their services to comply with new regulations. This has led to a period of uncertainty and restructuring within the banking sector as institutions navigate the changing landscape. In Eastern European countries like Poland and Hungary, traditional banks are focusing on expanding their branch networks to reach rural and underserved areas where digital infrastructure may be limited.

Underlying macroeconomic factors:
The economic stability and regulatory environment in Europe play a crucial role in shaping the Traditional Retail Banking market. Low interest rates set by the European Central Bank have put pressure on banks' profitability, leading to a focus on cost-cutting measures and efficiency improvements. Additionally, regulatory changes such as the implementation of Open Banking have encouraged competition and innovation in the market, driving traditional banks to adapt their strategies to remain competitive in the evolving landscape.


Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.


  • Net Interest Income
  • Analyst Opinion
  • Deposits
  • Loans
  • Credit Card Interest Income
  • ATMs & Bank Branches
  • Methodology
  • Key Market Indicators
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