Market Insights Health OTC Pharmaceuticals

Digestives & Intestinal Remedies - Romania

Romania

In Romania, the revenue generated in the Digestives & Intestinal Remedies market market in 2024 amounts to US$129.60m.
The market is projected to experience an annual growth rate of 4.97% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this market, with US$4,408.00m in 2024.
In terms of per capita figures, each person in Romania generates revenues of US$6.60 in 2024.
Romania's growing interest in natural and herbal remedies has led to an increase in demand for digestive and intestinal remedies in the OTC Pharmaceuticals market.

Key regions: Brazil, India, United Kingdom, Germany, China

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Analyst Opinion

The Digestives & Intestinal Remedies market in Romania has been experiencing steady growth in recent years.

Customer preferences: Romanian consumers have shown a growing interest in natural and herbal remedies for digestive issues. They are increasingly seeking products that are made from natural ingredients and have fewer side effects. This preference for natural remedies is in line with global trends, as consumers become more health-conscious and seek out products that are perceived as safer and more sustainable.

Trends in the market: One of the key trends in the Digestives & Intestinal Remedies market in Romania is the increasing demand for probiotic supplements. Probiotics are live bacteria and yeasts that are beneficial for the digestive system. They help restore the natural balance of bacteria in the gut and can alleviate symptoms of digestive disorders such as bloating, gas, and diarrhea. Probiotic supplements have gained popularity among Romanian consumers due to their effectiveness and the growing awareness of the importance of gut health.Another trend in the market is the rising popularity of digestive teas and herbal remedies. Traditional herbal remedies have a long history in Romania, and consumers are increasingly turning to these natural remedies for digestive issues. Digestive teas, which are made from a blend of herbs known for their digestive properties, are particularly popular. These teas are believed to soothe the digestive system and promote healthy digestion.

Local special circumstances: Romania has a rich tradition of herbal medicine, and this has influenced the preferences of Romanian consumers. Many people in Romania have grown up using herbal remedies for various ailments, including digestive issues. This cultural background has created a strong demand for natural and herbal remedies in the Digestives & Intestinal Remedies market.

Underlying macroeconomic factors: The growth of the Digestives & Intestinal Remedies market in Romania can be attributed to several underlying macroeconomic factors. Firstly, Romania has experienced steady economic growth in recent years, which has led to an increase in disposable income. As consumers have more money to spend, they are willing to invest in their health and wellbeing, including purchasing digestive remedies.Secondly, the aging population in Romania is also driving the growth of the market. As people age, they are more likely to experience digestive issues and are therefore more likely to seek out remedies to alleviate their symptoms. The aging population in Romania is expected to continue growing, which will further fuel the demand for Digestives & Intestinal Remedies.In conclusion, the Digestives & Intestinal Remedies market in Romania is experiencing growth due to customer preferences for natural and herbal remedies, the rising popularity of probiotic supplements, and the influence of Romania's rich tradition of herbal medicine. The underlying macroeconomic factors of steady economic growth and an aging population also contribute to the market's development.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.