Pharmaceuticals - Hungary

  • Hungary
  • The Pharmaceuticals market in Hungary is expected to achieve a revenue of US$1,109.00m in 2024.
  • Among the markets, the largest is Oncology Drugs with a projected market volume of US$205.80m in 2024.
  • The sector is anticipated to grow at an annual growth rate of 6.02% (CAGR 2024-2028), resulting in a market volume of US$1,401.00m by 2028.
  • In comparison to other countries worldwide, United States is projected to generate the highest revenue of US$636.90bn in 2024.
  • Hungary's pharmaceutical market is experiencing a surge in generic drug sales due to government initiatives to reduce healthcare costs.

Key regions: United States, China, Germany, Japan, Europe

 
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Analyst Opinion

The Pharmaceuticals market in Hungary has been experiencing steady growth in recent years.

Customer preferences:
Customers in Hungary have been increasingly interested in generic drugs due to their lower prices. This has led to a rise in the production and consumption of generic drugs in the country. Additionally, there has been a growing demand for over-the-counter (OTC) drugs, which can be purchased without a prescription.

Trends in the market:
One trend in the Hungarian Pharmaceuticals market is the increasing investment in research and development (R&D) by domestic and foreign companies. This has led to the introduction of new and innovative drugs in the market, which has helped to drive growth. Another trend is the increasing focus on digitalization in the sector, with many companies investing in digital technologies to improve efficiency and customer experience.

Local special circumstances:
One special circumstance in Hungary is the country's national healthcare system, which is funded through taxes and provides free healthcare to all citizens. This has created a large market for pharmaceuticals, as the government is one of the largest purchasers of drugs in the country. Additionally, the country has a relatively high rate of chronic diseases, which has also contributed to the demand for pharmaceuticals.

Underlying macroeconomic factors:
Hungary's strong economic growth in recent years has contributed to the growth of the Pharmaceuticals market. Additionally, the country's membership in the European Union has helped to facilitate trade and investment in the sector. However, there are also challenges facing the market, such as the increasing regulation of drug prices by the government, which has put pressure on profit margins for pharmaceutical companies.

Methodology

Data coverage:

Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.

Overview

  • Revenue
  • Analyst Opinion
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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