Key regions: United Kingdom, South Korea, Europe, Japan, Germany
The Cold & Cough Remedies (Pharmacies) market in Mauritius is experiencing steady growth, driven by several factors including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: In Mauritius, customers have a strong preference for over-the-counter cold and cough remedies purchased from pharmacies. This is due to the convenience and accessibility of these products, as well as the trust placed in the expertise of pharmacists. Customers value the ability to easily obtain these remedies without a prescription, allowing them to quickly alleviate symptoms and continue with their daily routines.
Trends in the market: One major trend in the Cold & Cough Remedies market in Mauritius is the increasing demand for natural and herbal remedies. Customers are becoming more conscious of the ingredients in the products they consume and are seeking alternatives to traditional pharmaceutical options. This trend is driven by a growing interest in holistic health and wellness, as well as a desire for products that are perceived as safer and more sustainable. Another trend in the market is the rising popularity of combination products that offer multiple benefits. Customers are looking for remedies that address multiple symptoms, such as congestion, cough, and sore throat, in a single product. This trend is driven by the convenience and cost-effectiveness of combination products, as well as the desire to minimize the number of products needed to treat common cold and cough symptoms.
Local special circumstances: Mauritius is a popular tourist destination, attracting visitors from around the world. This presents a unique opportunity for the Cold & Cough Remedies market, as tourists may require these products during their stay. Pharmacies in tourist areas are likely to experience higher demand for cold and cough remedies, particularly during peak travel seasons. Additionally, the prevalence of tropical diseases and the country's humid climate may contribute to the need for these remedies among both locals and tourists.
Underlying macroeconomic factors: The overall economic stability and growth of Mauritius play a significant role in the development of the Cold & Cough Remedies market. A strong economy, coupled with a growing middle class, increases disposable income and purchasing power, allowing individuals to afford these remedies. Furthermore, the government's focus on healthcare and wellness initiatives, including the promotion of preventive measures and access to healthcare services, contributes to the demand for cold and cough remedies. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Mauritius is growing steadily due to customer preferences for over-the-counter remedies, trends towards natural and combination products, local special circumstances such as tourism and climate, and underlying macroeconomic factors including economic stability and government initiatives.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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