Key regions: United Kingdom, South Korea, Europe, Japan, Germany
The Cold & Cough Remedies (Pharmacies) market in Portugal has been experiencing steady growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Portugal have played a significant role in driving the growth of the Cold & Cough Remedies market. With a high incidence of cold and flu cases during the winter months, consumers are increasingly seeking over-the-counter remedies to alleviate their symptoms. This preference for self-medication has led to an increased demand for cold and cough remedies in pharmacies. Trends in the market have also contributed to the growth of the Cold & Cough Remedies market in Portugal. Pharmacies have been expanding their product offerings to include a wider range of cold and cough remedies, catering to the diverse needs of consumers. This trend has been driven by the increasing awareness and availability of different types of remedies, such as herbal and natural alternatives. Additionally, pharmacies have been adopting innovative marketing strategies to promote their cold and cough remedies, including offering discounts and incentives to encourage customer loyalty. Local special circumstances have further fueled the growth of the Cold & Cough Remedies market in Portugal. The country's geographic location and climate make it susceptible to seasonal changes, with colder temperatures and higher humidity levels during the winter months. This creates an ideal environment for the spread of cold and flu viruses, leading to a higher demand for remedies to alleviate symptoms. Furthermore, Portugal has a well-established healthcare system, with a strong network of pharmacies that are easily accessible to the population. This accessibility has made it convenient for consumers to purchase cold and cough remedies from pharmacies, further driving market growth. Underlying macroeconomic factors have also played a role in the development of the Cold & Cough Remedies market in Portugal. The country's stable economy and increasing disposable income levels have allowed consumers to spend more on healthcare products, including over-the-counter remedies. Additionally, the aging population in Portugal has contributed to the growth of the market, as older individuals are more susceptible to cold and flu viruses and are more likely to seek remedies to alleviate their symptoms. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Portugal has been experiencing steady growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With a high incidence of cold and flu cases, increasing consumer awareness, and a well-established healthcare system, the market is expected to continue its positive trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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