Market Insights Health Pharmacies OTC Products

Wound Care (Pharmacies) - Brazil

Brazil

Revenue in the Wound Care market is projected to reach US$12.21m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -1.92%, resulting in a market volume of US$11.30m by 2028.
In global comparison, most revenue will be generated in the United States (US$1,042.00m in 2024).
In relation to total population figures, per person revenues of US$0.06 are generated in 2024.

Key regions: South Korea, United States, Canada, United Kingdom, Australia

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Analyst Opinion

The Wound Care (Pharmacies) market in Brazil is experiencing steady growth due to several factors.

Customer preferences: Brazilian customers have shown a growing preference for wound care products available in pharmacies. This can be attributed to the convenience of purchasing these products alongside other healthcare items in one location. Additionally, customers trust the expertise of pharmacists in recommending the right wound care products for their specific needs.

Trends in the market: One of the key trends in the Wound Care (Pharmacies) market in Brazil is the increasing demand for advanced wound care products. As the healthcare industry continues to advance, customers are seeking products that promote faster healing and minimize scarring. This has led to a rise in the availability of innovative wound care products in pharmacies across the country. Another trend in the market is the growing popularity of natural and organic wound care products. Brazilian customers are becoming more conscious of the ingredients used in their healthcare products and are opting for natural alternatives. This trend is reflected in the increasing number of pharmacies offering a range of natural wound care options.

Local special circumstances: Brazil has a large population, which contributes to the demand for wound care products. Additionally, the country has a high prevalence of chronic wounds, such as diabetic foot ulcers, due to factors such as an aging population and a rise in non-communicable diseases. These special circumstances create a significant market for wound care products in pharmacies.

Underlying macroeconomic factors: The stable economic growth in Brazil has played a crucial role in the development of the Wound Care (Pharmacies) market. As the economy improves, consumers have more disposable income to spend on healthcare products, including wound care. This has contributed to the overall growth of the market. Furthermore, the increasing focus on healthcare and wellness in Brazil has led to a greater emphasis on preventive measures and early treatment. As a result, customers are more likely to seek out wound care products at an early stage, driving the demand for such products in pharmacies. In conclusion, the Wound Care (Pharmacies) market in Brazil is growing steadily due to customer preferences for convenience and expertise in pharmacies, as well as the increasing demand for advanced and natural wound care products. The local special circumstances, such as a large population and a high prevalence of chronic wounds, further contribute to the market's development. The stable economic growth and the focus on healthcare and wellness in Brazil are underlying macroeconomic factors that drive the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.