Number of Netflix paid streaming subscribers worldwide 2011-2020

How many subscribers does Netflix have?

In the first quarter of 2020, Netflix had over 182 million paying streaming subscribers worldwide. Of these subscribers, 69.9 million were from the United States.

While the popularity of Netflix's streaming service has been increasing, the company's DVD section has declined. In 2018, there were 2.15 million subscribers to Netflix's DVD rental service in the United States, a drop from 11.17 million in 2011.

Who are Netflix’s subscribers?

Netflix subscribers are a loyal bunch, with the majority reporting that they would keep Netflix even if the monthly subscription price increased, and subscribers also stated that they would continue using the service with ads. With a wealth of content spanning multiple genres and a diverse catalogue of TV shows, movies and documentaries, Netflix appeals to a wide audience and consistently impresses users with its often binge-worthy original content.

Subscribers are from diverse ethnic backgrounds – data shows that more Hispanic and African Americans use the service than their White counterparts. Netflix considers diversity important and featured almost five times the number of LGBTQ characters in its TV series than Hulu in the 2018-19 season, and openly published data on the gender distribution of its employees in early 2019. Perhaps unsurprisingly, Netflix appeals to all age groups and a survey showed that the majority of adults aged 18 to 54 years old subscribed to the service.

Netflix users watch TV shows and movies with their pets. A total of 12 percent of survey respondents in early 2018 admitted that they had stopped viewing a show because their pet did not like it, and 22 percent had bribed their pet with treats in a bid to encourage the animal to watch the show or movie for longer. Such behavior may seem strange to some, but with Netflix available to watch on multiple devices and in any location, consumers inevitably have and will continue to tailor their viewing experience to their preferences, needs and lifestyles. Some U.S. adults have even admitted to watching TV and movies in public restrooms, and with Netflix retaining its title as the undisputed market leader when it comes to video streaming it’s safe to assume that some of these bathroom binge viewers are Netflix customers, too.

Number of Netflix paying streaming subscribers worldwide from 3rd quarter 2011 to 1st quarter 2020

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Source

Release date

April 2020

Region

Worldwide

Survey time period

Q1 2011 to Q1 2020

Special properties

excluding free trials

Supplementary notes

Figures have been rounded.

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Statistics on "Netflix"

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