Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 4th quarter 2016 (in millions)

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Number of subscribers in millions
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About This Statistic

This statistic presents data on the number of Netflix streaming subscribers worldwide from the third quarter of 2011 to the fourth quarter of 2016. In the third quarter of 2012, Netflix had 29.4 million subscribers and in the following quarter added 3.9 million to reach almost 33.3 million.

Number of Netflix subscribers -- additional information

Netflix, founded in the U.S. in 1997, offers media through online streams or through a DVD-by-mail service. Netflix initially introduced a subscription based online service in 1999 and, since then, has expanded their services to different markets, primarily in the Americas and Europe. Netflix’s global expansion is promising, as the number of non-U.S. paying Netflix subscribers added up to around 26 million already in 2015, with growth projections for the coming years. By 2020, 24.4 million Netflix subscribers will be located in Brazil alone, one of the most promising markets for the streaming provider. Along with Brazil, Germany, Mexico, Canada and the United Kingdom are also important markets for Netflix.

Since the development and expansion of their streaming service, Netflix has accumulated tens of millions of streaming subscribers worldwide. As of the fourth quarter of 2015, Netflix had more nearly 75 million streaming subscribers, almost tripling its previous value of around 26 million streaming subscribers in the first quarter of 2012. The biggest leap in the number of subscribers occurred between the third quarter of 2015 and the fourth quarter of 2015, with an increase of 5.59 million streaming subscribers.

In line with the increase in number of subscriptions, Netflix’s annual revenue also reached an all time high in 2015, amounting to 6.78 billion U.S. dollars. Compared to 2005, Netflix’s revenue increased by around 10 times. Despite the steady increase of revenue, Netflix’s net income took a more turbulent course. After CEO Reed Hastings announced in late 2011 that the company would split its company into two different services, Netflix’s worth as a company tumbled and so did profits. Therefore, in 2012, net income dropped more than 13 times, as the company only earned 17.15 million U.S. dollars for the year. However, the company reported the highest net income in its history in 2014.

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