Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 2nd quarter 2017 (in millions)

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Number of subscribers in millions

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This statistic presents data on the number of Netflix streaming subscribers worldwide from the third quarter of 2011 to the second quarter of 2017. In the second quarter of 2017, Netflix had 103.95 million streaming subscribers worldwide. Of these subscribers, 51.92 million were from the United States. As the popularity of Netflix's streaming service has increased, the company has seen its DVD section decline. In 2016, there were 4.11 million subscribers to Netflix's DVD rental service in the United States, a decline from 11.17 million in 2011.
Number of Netflix subscribers - additional information

Netflix, founded in the U.S. in 1997, offers media through online streams or through a DVD-by-mail service. Netflix initially introduced a subscription based online service in 1999 and, since then, has expanded its services to different markets, primarily in the Americas and Europe. Netflix’s global expansion is promising, as the number of non-U.S. paying Netflix subscribers added up to around 26 million already in 2015, with growth projections for the coming years. By 2020, 24.4 million Netflix subscribers will be located in Brazil alone, one of the most promising markets for the streaming provider. Along with Brazil, Germany, Mexico, Canada, and the United Kingdom are also important markets for Netflix.

Since the development and expansion of its streaming service, Netflix has accumulated tens of millions of streaming subscribers worldwide. As of the first quarter of 2017, Netflix has almost reached the 100 million mark for streaming subscribers, thereby more than doubling its subscriber numbers from the start of 2014.

In line with the increase in number of subscriptions, Netflix’s annual revenue also reached an all time high in 2016, amounting to 8.83 billion U.S. dollars. This marks more than a tenfold increase in revenue since 2005. Despite the steady increase of revenue, Netflix’s net income took a more turbulent course. After CEO Reed Hastings announced in late 2011 that the company would split its company into two different services, Netflix’s worth as a company tumbled and so did profits. Therefore, in 2012, net income dropped more than 13 times, as the company only earned 17.15 million U.S. dollars for the year. However, the company reported the highest net income in its history in 2014 and has remained relatively steady in the years since.
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Release date
July 2017
Survey time period
Q1 2011 to Q2 2017
Supplementary notes
Figures have been rounded. For Q3 2014, the number of streaming subscribers worldwide was calculated using figures for domestic and international streaming.

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