Most famous social network sites worldwide as of October 2018, ranked by number of active users (in millions)

Most famous social network sites 2018, by active users This statistic provides information on the most popular networks worldwide as of October 2018, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users. Sixth-ranked photo-sharing app Instagram had 1 billion monthly active accounts.
Social networks

The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.

The most popular social networks usually display a high number of user accounts or strong user engagement. For example, market leader Facebook was the first social network to surpass 1 billion monthly active users, whereas recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors. The majority of social networks with more than 100 million users originated in the United States, but European services like VK or Chinese social networks Qzone and Renren have also garnered mainstream appeal in their areas due to local context and content.

Social network usage by consumers is highly diverse: platforms such as Facebook or Google+ are highly focused on exchanges between friends and family and are constantly pushing interaction through features like photo or status sharing and social games. Other social networks like Tumblr or Twitter are all about rapid communication and are aptly termed microblogs. Some social networks focus on community; others highlight and display user-generated content.

Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact. The blurring between offline and virtual life as well as the concept of digital identity and online social interactions are some of the aspects that have emerged in recent discussions.
Show more
Loading statistic...
Expand statistic
Number of active users in millions
Facebook2,234
YouTube1,900
WhatsApp1,500
Facebook Messenger1,300
WeChat1,058
Instagram1,000
QQ803
QZone548
Douyin / Tik Tok500
Sina Weibo431
Twitter335
Reddit330
LinkedIn**303
Baidu Tieba*300
Skype*300
Snapchat**291
Viber*260
Pinterest250
LINE203
Telegram*200
Number of active users in millions
Facebook2,234
YouTube1,900
WhatsApp1,500
Facebook Messenger1,300
WeChat1,058
Instagram1,000
QQ803
QZone548
Douyin / Tik Tok500
Sina Weibo431
Twitter335
Reddit330
LinkedIn**303
Baidu Tieba*300
Skype*300
Snapchat**291
Viber*260
Pinterest250
LINE203
Telegram*200
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic provides information on the most popular networks worldwide as of October 2018, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users. Sixth-ranked photo-sharing app Instagram had 1 billion monthly active accounts.
Social networks

The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.

The most popular social networks usually display a high number of user accounts or strong user engagement. For example, market leader Facebook was the first social network to surpass 1 billion monthly active users, whereas recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors. The majority of social networks with more than 100 million users originated in the United States, but European services like VK or Chinese social networks Qzone and Renren have also garnered mainstream appeal in their areas due to local context and content.

Social network usage by consumers is highly diverse: platforms such as Facebook or Google+ are highly focused on exchanges between friends and family and are constantly pushing interaction through features like photo or status sharing and social games. Other social networks like Tumblr or Twitter are all about rapid communication and are aptly termed microblogs. Some social networks focus on community; others highlight and display user-generated content.

Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact. The blurring between offline and virtual life as well as the concept of digital identity and online social interactions are some of the aspects that have emerged in recent discussions.
Show more
Release date
October 2018
Region
Worldwide
Survey time period
as of October 10, 2018
Special properties
social networks and messenger/chat app/voip included
Supplementary notes
*Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable
**These platforms do not publish MAU data, user figures from third-party reports

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Social media usage worldwide
Social media usage worldwide

All Information
in one Presentation

Social media usage worldwide

Everything On "Social media usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social media usage worldwide"

  • Overview
  • Leading social media
  • Usage
  • Facebook
  • Twitter
  • Instagram
  • Social media marketing and advertising
  • Data requests
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.