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Global social networks ranked by number of users 2021

What is the most popular social media platform worldwide?

Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at more than 2.6 billion monthly active users. The company currently also owns four of the biggest social media platforms, all with over 1 billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the second quarter of 2020, Facebook reported over 3.1 billion monthly core Family product users 947869.

The United States and China account for the most high-profile social platforms

Most top ranked social networks with more than 100 million users originated in the United States, but European services like VK, Japanese platform LINE, or Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok 6077.

How many people use social media?

The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. Social networking sites are now estimated 278414 to have 3.6 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Most popular social networks worldwide as of January 2021, ranked by number of active users

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Release date

January 2021



Survey time period

January, 2021

Special properties

social networks and messenger/chat app/voip included; figures for TikTok does not include Douyin

Supplementary notes

*Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable

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