Leading social networks worldwide as of September 2016, ranked by number of active users (in millions)

This statistic provides information on the most popular networks worldwide as of Sepember 2016, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.71 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 500 million monthly active accounts. Meanwhile, blogging service Tumblr had more than 555 million active blog users on their site.


Social networks

The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.

The most popular social networks usually display a high number of user accounts or strong user engagement. For example, market leader Facebook was the first social network to surpass 1 billion monthly active users, whereas recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors. The majority of social networks with more than 100 million users originated in the United States, but European services like VK or Chinese social networks Qzone and Renren have also garnered mainstream appeal in their areas due to local context and content.

Social network usage by consumers is highly diverse: platforms such as Facebook or Google+ are highly focused on exchanges between friends and family and are constantly pushing interaction through features like photo or status sharing and social games. Other social networks like Tumblr or Twitter are all about rapid communication and are aptly termed microblogs. Some social networks focus on community; others highlight and display user-generated content.

Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact. The blurring between offline and virtual life as well as the concept of digital identity and online social interactions are some of the aspects that have emerged in recent discussions.

Show more
Download this statistic as XLS, PNG and PDF?
Basic Account
  • Access to basic statistics (approx. 7%)
  • Common download functions
Premium Account
$49per month*
  • All the advantages of the Basic Account
  • Instant access to all statistics
  • Download as XLS, PNG and PDF
 Number of active users in millions
Facebook 1,712
WhatsApp 1,000
Facebook Messenger 1,000
QQ 899
WeChat 806
QZone 652
Tumblr 555
Instagram 500
Twitter 313
Baidu Tieba 300
Skype 300
Sina Weibo 282
Viber 249
LINE 218
Snapchat 200
yy 122
LinkedIn* 106
VKontakte 100
Pinterest 100
BBM 100
Telegram 100
Source information for logged in users only.
Show our solutions
Everything you need to know about...
Social networks - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
LinkedIn - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Easy compilation of market analyses
Social networks in China - Statista Dossier
  • Complete market overview
  • Save time on your research

Special offer: Buy a Premium Account now and this Dossier is free.

Get free dossier
Everything you need to know about...
Twitter marketing - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Global internet usage - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
You may also be interested in...
Show more
Digital Markets
Recent Statistics
Recommended studies and dossiers

Find the proper statistic fast and easy: