Global automotive market share in 2016, by brand

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Market share
Toyota9.2%
Volkswagen7.1%
Ford6.8%
Nissan5.4%
Hyundai5.3%
Honda5.2%
Chevrolet4.5%
Kia3.6%
Renault2.6%
Mercedes2.5%
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About This Statistic

This statistic gives a ranking of the world's leading car manufacturing brands in 2016, based on sales. Chevrolet had a 2016 market share of around 4.5 percent.


Global car market share by brand

In 2016, the ranking of the world’s largest automotive manufacturers was topped by Toyota, owned by Japan’s Toyota Motor Corporation, while Germany’s Volkswagen AG sold around 6.5 million light vehicles under its Volkswagen brand, and was ranked second. The European automaker‘s worldwide automobile market share was expected to suffer losses in this year’s ranking, but Volkswagen managed to sell in excess of 10 million vehicles in 2016. As a result of the Volkswagen diesel deception scandal that emerged in September 2015, the manufacturer of Audi, Skoda, SEAT, Bugatti, Bentley, Lamborghini, Porsche, Scania, VW commercial vehicles and VW passenger cars was forced to recall at least 8.5 million vehicles that were fitted with a defeat device in their engines.

In light of growing environmental awareness and an increasing desire to connect vehicles to the internet, automotive manufacturers are faced with a variety of new challenges. Market trends such as the shift to lighter materials, as well as the trend towards electric vehicles and alternative fuel powertrains are set to revolutionize the industry. Palo Alto-based Tesla Motors is currently at the vanguard of this trend, while peer Californian companies such as Google and Apple may follow suit. Tesla is believed to have a U.S. automobile market share of between 0.1 and 0.2 percent.

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