Global car market share by brand
In 2017, the ranking of the world’s largest automakers was topped by Toyota, owned by Japan’s Toyota Motor Corporation, while Germany’s Volkswagen AG sold around 6.8 million light vehicles under its Volkswagen brand, and was ranked second. As a result of the Volkswagen diesel deception scandal that emerged in September 2015, the manufacturer of Audi, Skoda, SEAT, Bugatti, Bentley, Lamborghini, Porsche, Scania, VW commercial vehicles and VW passenger cars was forced to recall at least 8.5 million vehicles that were fitted with a defeat device in their engines.
In light of growing environmental awareness and an increasing desire to connect vehicles to the internet, automotive manufacturers are faced with a variety of new challenges. Market trends such as the shift to lighter materials, as well as the trend towards electric vehicles and alternative fuel powertrains are set to revolutionize the industry. Palo Alto-based Tesla Motors is currently at the vanguard of this trend, while peer Californian companies such as Google and Apple may follow suit. Tesla is believed to have a U.S. automobile market share of between 0.1 and 0.2 percent.