Electric Vehicles - North America

  • North America
  • The Electric Vehicles market in North America is projected to generate a revenue of US$91.5bn in 2024.
  • It is expected to experience an annual growth rate (CAGR 2024-2028) of 17.96%, resulting in a projected market volume of US$177.2bn by 2028.
  • By 2028, unit sales of Electric Vehicles market in North America are expected to reach 2.73m vehicles.
  • The volume weighted average price of Electric Vehicles market in North America in 2024 is projected to be US$64.4k.
  • From an international perspective, it is observed that in China is expected to generate the highest revenue in the Electric Vehicles market, amounting to US$319,000m in 2024.
  • In the United States, the adoption of electric vehicles is steadily increasing as consumers prioritize environmental sustainability and embrace government incentives.

Key regions: United States, Germany, Netherlands, China, United Kingdom

Region comparison

Analyst Opinion

The Electric Vehicles market in North America is experiencing significant growth and development. Customer preferences for environmentally friendly and cost-effective transportation options, along with government incentives and regulations, are driving the increased adoption of electric vehicles in the region.

Customer preferences:
Customers in North America are increasingly concerned about the environmental impact of traditional gasoline-powered vehicles and are seeking more sustainable transportation options. Electric vehicles offer a cleaner and greener alternative, as they produce zero tailpipe emissions. Additionally, the rising cost of gasoline and the desire for long-term cost savings are driving customers to consider electric vehicles, which have lower operating and maintenance costs compared to traditional vehicles.

Trends in the market:
One of the key trends in the North American electric vehicle market is the increasing availability and variety of electric vehicle models. Major automakers are investing in electric vehicle technology and expanding their electric vehicle offerings to meet the growing demand. This trend is driven by improvements in battery technology, which have resulted in longer driving ranges and faster charging times for electric vehicles. As a result, customers now have more options to choose from, ranging from compact electric cars to electric SUVs and trucks. Another trend in the market is the development of a robust charging infrastructure. To address the range anxiety of potential electric vehicle buyers, governments and private companies are investing in the installation of charging stations across North America. This infrastructure expansion is crucial for the widespread adoption of electric vehicles, as it provides customers with the confidence that they can easily find a charging station and charge their vehicles conveniently.

Local special circumstances:
One of the unique factors influencing the electric vehicle market in North America is the presence of government incentives and regulations. Many states and provinces in the region offer financial incentives, such as tax credits and rebates, to encourage the purchase of electric vehicles. These incentives help to offset the higher upfront costs of electric vehicles and make them more affordable for customers. Additionally, some jurisdictions have implemented regulations that require automakers to sell a certain percentage of zero-emission vehicles, further driving the adoption of electric vehicles.

Underlying macroeconomic factors:
The North American electric vehicle market is also influenced by broader macroeconomic factors. The region has a strong and growing economy, which provides consumers with the purchasing power to invest in electric vehicles. Additionally, advancements in technology and manufacturing processes have made electric vehicles more affordable and accessible to a wider range of customers. As the cost of electric vehicles continues to decrease, and the charging infrastructure improves, the market is expected to continue its growth trajectory in North America.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Unit Sales
  • Units
  • Analyst Opinion
  • Revenue
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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