SUVs - El Salvador

  • El Salvador
  • Revenue in the SUVs market is projected to reach US$77m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.74%, resulting in a projected market volume of US$108m by 2028.
  • SUVs market unit sales are expected to reach 2,351.0vehicles in 2028.
  • The volume weighted average price of SUVs market in 2024 is expected to amount to US$46k.
  • From an international perspective it is shown that the most revenue will be generated in the United States (US$275bn in 2024).

Key regions: United Kingdom, China, Worldwide, Germany, United States

 
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Analyst Opinion

The SUVs market in El Salvador has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in El Salvador have shifted towards SUVs due to their versatility, spaciousness, and perceived safety features.

SUVs are seen as a practical choice for families, offering ample space for passengers and cargo. Additionally, SUVs are often equipped with advanced safety technologies, providing a sense of security for buyers. Trends in the market indicate a growing demand for SUVs in El Salvador.

This can be attributed to several factors. Firstly, SUVs have become more affordable and accessible to a wider range of consumers. As the market has become more competitive, manufacturers have introduced more affordable SUV models, attracting buyers who were previously unable to afford them.

Secondly, there has been a shift in consumer preferences towards larger vehicles. This can be attributed to a desire for more space and comfort, as well as a perception of SUVs as being more prestigious. As a result, SUVs have become increasingly popular among urban dwellers and middle-class families in El Salvador.

Local special circumstances also contribute to the growth of the SUVs market in El Salvador. The country's road infrastructure has improved significantly in recent years, making SUVs a more viable option for consumers. SUVs are well-suited to navigating the country's diverse terrain, including rough roads and mountainous regions.

Underlying macroeconomic factors also play a role in the development of the SUVs market in El Salvador. The country has experienced steady economic growth, which has led to an increase in disposable income levels. As a result, consumers have more purchasing power and are able to afford larger, more expensive vehicles such as SUVs.

In conclusion, the SUVs market in El Salvador is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in El Salvador increasingly prioritize spaciousness, versatility, and perceived safety, SUVs have become the vehicle of choice. With the country's improving road infrastructure and rising disposable income levels, the SUVs market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Unit Sales
  • Analyst Opinion
  • Technical Specifications
  • Revenue
  • Price
  • Global Comparison
  • Methodology
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