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Car Rentals - Japan

Japan

By 2024, the Car Rentals market in Japan is expected to reach a revenue of US$2.68bn.
The market is anticipated to grow annually at a rate of 2.95% between 2024 and 2028, ultimately leading to a market volume projection of US$3.01bn by 2028.
The number of users in this market is predicted to increase to 9.19m users by 2028.
In terms of user penetration, it is expected to be 6.9% in 2024 and reach 7.7% by 2028.
The average revenue per user (ARPU) is forecasted to be US$0.32k.
It is projected that 72% of the total revenue in the Car Rentals market will come from online sales by 2028.
In comparison to other countries, United States is expected to generate the most revenue with a projection of US$30,440m in 2024.
In Japan, car rental services are gaining popularity due to the country's efficient public transportation system and the increasing number of foreign tourists seeking to explore the country's scenic beauty at their own pace.

Key regions: China, South America, Germany, United States, Malaysia

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Analyst Opinion

The Car Rentals market in Japan has been experiencing steady growth in recent years, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Car Rentals market in Japan have been shifting towards convenience and flexibility. Many customers prefer renting cars for short periods of time, such as for a weekend trip or for a few hours to run errands. This preference for short-term rentals is driven by the desire to avoid the hassle of owning a car in a crowded city like Tokyo, where parking and traffic can be challenging. Additionally, the rise of ride-sharing services like Uber and Lyft has also contributed to the shift in customer preferences, as some customers prefer the convenience of using these services instead of renting a car. Trends in the Car Rentals market in Japan reflect the changing customer preferences. Car rental companies have been adapting to the demand for short-term rentals by offering flexible rental options, such as hourly rentals or weekend packages. Some companies have also started offering car-sharing services, where customers can rent a car for a short period of time and then return it to a designated location. These trends have made car rentals more accessible and convenient for customers, further driving the growth of the market. Local special circumstances in Japan also play a role in the development of the Car Rentals market. Japan is known for its efficient public transportation system, which includes extensive train and bus networks. However, there are certain areas in Japan, particularly rural areas or areas with limited public transportation options, where owning a car is essential. In these areas, car rentals provide a convenient and cost-effective solution for residents and tourists alike. Additionally, Japan attracts a large number of tourists each year, and many of these tourists prefer to explore the country by renting a car, further boosting the demand for car rentals. Underlying macroeconomic factors also contribute to the growth of the Car Rentals market in Japan. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, more people are able to afford car rentals, leading to higher demand in the market. Furthermore, the government has implemented policies to promote tourism and attract foreign visitors, which has resulted in an increase in the number of tourists visiting Japan. These tourists often rely on car rentals to explore the country, further driving the growth of the market. In conclusion, the Car Rentals market in Japan is developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards short-term rentals, the adaptation of car rental companies to meet customer demand, the need for transportation in certain areas, and the growth in disposable income and tourism all contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.