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Car-sharing - South Korea

South Korea

By 2024, the revenue in South Korea's Car-sharing market is estimated to reach US$0.63bn, with an expected annual growth rate (CAGR 2024-2028) of 4.80%.
This growth is projected to result in a market volume of US$0.76bn by 2028.
In terms of user base, the Car-sharing market is expected to have 2.96m users users by 2028, with a projected user penetration of 4.9% in 2024 and 5.8% by 2028.
The average revenue per user (ARPU) is projected to be US$246.30.
In terms of revenue generation, online sales are expected to contribute significantly, accounting for 98% of the total revenue in the Car-sharing market by 2028.
When compared globally, United States is projected to generate the highest revenue in the Car-sharing market at US$3,066m in 2024.
Car-sharing services are gaining popularity in South Korea due to high traffic congestion and limited parking spaces in major cities.

Key regions: United States, Germany, South America, Indonesia, Malaysia

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Analyst Opinion

The Car-sharing market in South Korea has been experiencing significant growth over the past few years.

Customer preferences: One of the key reasons for the growth of the Car-sharing market in South Korea is the changing preferences of customers. With the increasing urbanization and congestion in cities, people are looking for more convenient and cost-effective transportation options. Car-sharing provides them with the flexibility to use a car when needed without the hassle of owning one. Additionally, the younger generation in South Korea is more inclined towards sharing economy models and is open to trying new and innovative services like Car-sharing.

Trends in the market: The Car-sharing market in South Korea is witnessing several trends. Firstly, there has been a rise in the number of Car-sharing platforms in the country. This has increased competition in the market, leading to more choices for customers and better services. Secondly, there is a growing trend of electric Car-sharing in South Korea. With the government's focus on promoting electric vehicles and reducing carbon emissions, many Car-sharing companies are offering electric cars as part of their fleet. This trend is further supported by the increasing availability of charging infrastructure in the country.

Local special circumstances: South Korea has a well-developed public transportation system, including an extensive subway network and buses. However, there are certain areas in the country where public transportation options are limited, especially in rural areas. Car-sharing provides a convenient alternative for people living in these areas who do not own a car and need to travel longer distances. Additionally, South Korea has a high population density, especially in major cities like Seoul. This makes owning a car expensive and parking spaces scarce. Car-sharing offers a cost-effective solution for people who only need a car occasionally.

Underlying macroeconomic factors: The growth of the Car-sharing market in South Korea is also influenced by macroeconomic factors. The country has a strong economy with a high GDP per capita, which means people have more disposable income to spend on services like Car-sharing. Additionally, the government has been supportive of the Car-sharing industry by introducing regulations and incentives to promote its growth. For example, there are tax benefits for Car-sharing companies that offer electric vehicles in their fleet. These factors have created a favorable environment for the Car-sharing market to thrive in South Korea. In conclusion, the Car-sharing market in South Korea is growing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more people seek convenient and cost-effective transportation options, Car-sharing provides a viable solution. With the increasing availability of Car-sharing platforms and the rise of electric Car-sharing, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.