Key regions: United States, Saudi Arabia, Germany, Malaysia, India
The Shared Mobility market in Finland has been witnessing significant growth and development in recent years.
Customer preferences: Customers in Finland are increasingly valuing convenience, flexibility, and sustainability when it comes to transportation options. Shared mobility services such as ride-hailing, car-sharing, and bike-sharing are becoming popular choices among consumers who prioritize cost-effective and eco-friendly modes of transportation.
Trends in the market: One prominent trend in the Finnish Shared Mobility market is the rise of electric scooters as a popular mode of transportation, especially in urban areas. The convenience and ease of use of electric scooters have made them a preferred choice for short-distance travel, contributing to the overall growth of the shared mobility sector in the country. Additionally, the integration of various shared mobility services into a single platform or app is gaining traction, providing customers with seamless access to different transportation options.
Local special circumstances: Finland's cold climate and vast geographical landscape present unique challenges and opportunities for the Shared Mobility market. The seasonal variations and harsh winter conditions require shared mobility service providers to adapt their offerings to ensure operational efficiency and customer satisfaction throughout the year. Additionally, the country's well-developed infrastructure and tech-savvy population create a conducive environment for the growth of shared mobility services, fostering innovation and competition in the market.
Underlying macroeconomic factors: The growing emphasis on sustainability and environmental conservation in Finland is driving the demand for shared mobility solutions that reduce carbon emissions and promote greener transportation alternatives. Government initiatives and policies supporting sustainable mobility practices further stimulate the expansion of the Shared Mobility market in the country. Moreover, the increasing urbanization and changing demographics in Finland are reshaping the way people commute and travel, leading to a growing preference for shared mobility services that offer convenience and flexibility in meeting transportation needs.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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