Flights - Romania

  • Romania
  • Romania is projected to see a significant surge in revenue within the Flights market, with a projected value of US$1.63bn in 2024.
  • This market is expected to witness a steady growth rate, with an annual CAGR of 4.85% between 2024 and 2028, resulting in a projected market volume of US$1.97bn by 2028.
  • As for the number of users, it is expected to reach 4.37m users by 2028, with a projected user penetration rate of 19.6% in 2024, which is expected to increase to 22.8% by 2028.
  • The average revenue per user (ARPU) is expected to remain at US$0.42k.
  • Looking more closely at the revenue sources, it is projected that 83% of the total revenue in the Flights market will be generated through online sales by 2028.
  • In terms of global comparison, China is expected to generate the most revenue in this market, with a projected value of US$136bn in 2024.
  • Despite the pandemic, flights to and from Romania have seen a steady increase in demand due to the country's growing tourism industry.

Key regions: Germany, China, Saudi Arabia, Malaysia, Thailand

 
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Analyst Opinion

The Flights market in Romania has been experiencing significant growth in recent years, driven by various factors such as changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
In Romania, there has been a growing preference for air travel among customers. This can be attributed to several factors, including the increasing affordability of flights, improved connectivity, and the desire for convenience and time-saving. Moreover, the rise of low-cost carriers has made air travel more accessible to a wider range of customers, leading to an increase in demand for flights.

Trends in the market:
One of the key trends in the Flights market in Romania is the expansion of low-cost carriers. These airlines offer affordable fares and have played a significant role in stimulating demand for air travel. As a result, traditional full-service airlines have also had to adapt by introducing competitive pricing and offering more flexible options to attract customers. Another trend in the market is the increased focus on regional connectivity. Romania is a country with diverse tourism attractions, and there has been a growing demand for flights to regional destinations within the country. This trend is driven by the desire of both domestic and international travelers to explore the rich cultural heritage and natural beauty of Romania.

Local special circumstances:
Romania has a strategic location in Eastern Europe, making it an important hub for both domestic and international flights. The country has several well-connected airports, including Bucharest Henri Coanda International Airport, which serves as the main gateway for international travelers. Additionally, Romania's membership in the European Union has facilitated the growth of the aviation sector by promoting regulatory harmonization and encouraging investment in airport infrastructure.

Underlying macroeconomic factors:
The growth of the Flights market in Romania can be attributed to favorable macroeconomic conditions. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has translated into higher demand for travel, including air travel. Furthermore, Romania has seen a rise in tourism, with more international visitors coming to explore the country's attractions. This has contributed to the growth of the Flights market as airlines expand their routes and frequencies to cater to the increasing demand. In conclusion, the Flights market in Romania is developing rapidly due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The growth of low-cost carriers, the focus on regional connectivity, Romania's strategic location, and favorable macroeconomic conditions have all contributed to the expansion of the market. As the country continues to attract more tourists and experience economic growth, the Flights market in Romania is expected to further flourish in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Key Players
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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