Market Insights Mobility Travel & Tourism

Package Holidays - Philippines

Philippines

It is estimated that the Package Holidays market in the Philippines will see a significant increase in revenue, with a projected amount of US$1.77bn by 2024.
Moreover, it is expected to grow annually at a rate of 5.47%, reaching US$2.19bn by 2028.
The number of users in this market is also predicted to increase, with an estimated amount of 8.70m users by 2028.
In 2024, the user penetration rate is anticipated to be 6.5%, which is expected to rise to 6.9% by 2028.
The average revenue per user (ARPU) is expected to be US$227.90.
Online sales is projected to generate 71% of the total revenue by 2028 in the Package Holidays market.
It is worth noting that, in terms of revenue, China is the leading country worldwide with an estimated amount of US$59,860m by 2024 in this market, in comparison to other countries.
The Philippines' package holiday market is thriving, with a growing demand for all-inclusive beach resorts and eco-tourism experiences.

Key regions: United Kingdom, India, Indonesia, Germany, Malaysia

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Analyst Opinion

The Package Holidays market in Philippines has been experiencing significant growth in recent years, reflecting the changing preferences and behaviors of Filipino travelers.

Customer preferences: Filipino travelers are increasingly seeking convenience and hassle-free travel experiences, leading to a rising demand for package holidays. With busy lifestyles and limited time for trip planning, many travelers prefer the ease of booking all-inclusive packages that cover accommodation, transportation, and activities. Additionally, package holidays often offer better value for money compared to booking components separately, appealing to budget-conscious travelers.

Trends in the market: One notable trend in the Package Holidays market in Philippines is the growing popularity of domestic travel packages. As more Filipinos explore and appreciate the beauty of their own country, there has been a surge in demand for local holiday packages that showcase the diverse attractions of the Philippines. From pristine beaches to lush mountains and vibrant cities, domestic package holidays cater to a range of preferences and interests among Filipino travelers.

Local special circumstances: The archipelagic nature of the Philippines presents unique opportunities and challenges for the Package Holidays market. Travelers can choose from a wide array of destinations across the country, each offering distinct experiences and attractions. This diversity allows tour operators to design specialized packages that cater to different traveler segments, such as beach lovers, adventure seekers, and cultural enthusiasts. However, the geographical dispersion of islands also means that logistics and transportation infrastructure play a crucial role in the smooth delivery of package holidays.

Underlying macroeconomic factors: The growing middle class in Philippines, coupled with increasing disposable incomes, has fueled the demand for travel and tourism services, including package holidays. As more Filipinos have the financial means to travel, there is a greater appetite for curated holiday experiences that offer convenience, quality, and value. Moreover, the government's efforts to promote tourism and improve connectivity within the country have contributed to the expansion of the Package Holidays market in Philippines, making travel more accessible and appealing to a broader audience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.