Travel & Tourism - Tajikistan

Tajikistan

The Travel & Tourism market of Tajikistan is expected to witness a rise in revenue in the coming years.
As projected, the revenue in the market will reach US$86.23m by 2024, with an annual growth rate of 5.37% from 2024 to 2028, resulting in a projected market volume of US$106.30m by 2028.
The largest market of the Travel & Tourism market industry in Tajikistan is the Package Holidays market, with a market volume of US$57.92m expected in 2024.
By 2028, the number of users in this market is expected to reach 373.30k users, with a user penetration rate of 5.9% in 2024 that will rise to 6.5% by 2028.
The average revenue per user (ARPU) is expected to be US$141.30.
Looking at the online sales in the Travel & Tourism market, it is projected that 65% of the total revenue will be generated through online sales by 2028.
It is worth noting that in global comparison, United States is expected to generate the most revenue in the Travel & Tourism market, with an estimated revenue of US$199bn in 2024.
Tajikistan's untapped potential for adventure tourism, with its stunning mountain landscapes and cultural heritage, makes it a hidden gem for intrepid travelers.

Key regions: Malaysia, Europe, Singapore, Vietnam, United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Travel & Tourism market in Tajikistan has been experiencing significant growth in recent years.

Customer preferences: Travelers in Tajikistan are increasingly seeking authentic experiences, such as cultural immersion and adventure tourism. This shift in preferences can be attributed to a growing interest in exploring off-the-beaten-path destinations and engaging with local communities. Additionally, there is a rising demand for sustainable and eco-friendly travel options among tourists visiting Tajikistan.

Trends in the market: One notable trend in the Tajikistan travel market is the increasing popularity of adventure tourism, driven by the country's stunning mountainous landscapes and outdoor recreational activities. Tourists are drawn to opportunities for trekking, mountaineering, and skiing in Tajikistan's picturesque natural settings. Moreover, the country's rich cultural heritage and historical sites have also been attracting a growing number of cultural tourists in recent years.

Local special circumstances: Tajikistan's unique geographical location, nestled in the heart of Central Asia, plays a significant role in shaping its travel and tourism market. The country's proximity to popular tourist destinations like the Silk Road and the Pamir Mountains offers a diverse range of experiences for visitors. Additionally, the warm hospitality of the Tajik people and the vibrant local traditions contribute to the overall appeal of the destination.

Underlying macroeconomic factors: The development of infrastructure and transportation networks in Tajikistan has been instrumental in driving the growth of the travel and tourism sector. Improved connectivity through new roads and airports has made it easier for tourists to access different parts of the country. Furthermore, government initiatives to promote tourism and attract foreign investment have also played a key role in boosting the sector. Overall, the combination of unique attractions, evolving customer preferences, and supportive macroeconomic factors bodes well for the continued expansion of the Travel & Tourism market in Tajikistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.