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Support for additional costs for eco-friendly packaging in Great Britain 2019

In a 2019 survey, members of the British public were asked whether they would be willing to pay slightly more for eco-friendly packaging, or choose cheaper non eco-friendly packaging, 50 percent said they would choose the more expensive option.
Plastic waste is a growing concern amongst the British public, with the majority of all age groups concerned about the amount of plastic packaging thrown away in the United Kingdom.

Would you pay extra for more eco-friendly packaging?*

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Release date

April 2019


United Kingdom (Great Britain)

Survey time period

27 February to 1 March, 2019

Number of respondents

1,023 respondents

Age group

18 years and older

Supplementary notes

* Question originally phrased as "Please imagine that when grocery shopping you have a choice of two types of packaging for each product you buy. One form of packaging is eco-friendly, and would be a slightly higher price. The other form of packaging is the standard non eco-friendly product packaging priced as normal for the product you're buying. Which of the following statements fits closest to you?"

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Statistics on "Plastic waste in the UK"

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