In 2018, most business travelers in Italy used websites and apps for booking, comparing and reviewing to book an accommodation online. According to the study by Osservatori Digital Innovation, business travelers who used this channel accounted for 32 percent of total respondents. On the contrary, business travelers who relied on Tour Operators' websites and apps only represented 12 percent of the people involved in the survey.
Share of business travelers* who booked accommodation online in Italy in 2018, by channel
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Osservatori Digital Innovation. (May 9, 2019). Share of business travelers* who booked accommodation online in Italy in 2018, by channel [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation. "Share of business travelers* who booked accommodation online in Italy in 2018, by channel." Chart. May 9, 2019. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation. (2019). Share of business travelers* who booked accommodation online in Italy in 2018, by channel. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation. "Share of Business Travelers* Who Booked Accommodation Online in Italy in 2018, by Channel." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation, Share of business travelers* who booked accommodation online in Italy in 2018, by channel Statista, https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/ (last visited December 09, 2024)
Share of business travelers* who booked accommodation online in Italy in 2018, by channel [Graph], Osservatori Digital Innovation, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/