In 2018, most business travelers in Italy used websites and apps for booking, comparing and reviewing to book an accommodation online. According to the study by Osservatori Digital Innovation, business travelers who used this channel accounted for 32 percent of total respondents. On the contrary, business travelers who relied on Tour Operators' websites and apps only represented 12 percent of the people involved in the survey.
Share of business travelers* who booked accommodation online in Italy in 2018, by channel
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Share of business travelers
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Osservatori Digital Innovation. (May 9, 2019). Share of business travelers* who booked accommodation online in Italy in 2018, by channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation. "Share of business travelers* who booked accommodation online in Italy in 2018, by channel." Chart. May 9, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation. (2019). Share of business travelers* who booked accommodation online in Italy in 2018, by channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation. "Share of Business Travelers* Who Booked Accommodation Online in Italy in 2018, by Channel." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/
Osservatori Digital Innovation, Share of business travelers* who booked accommodation online in Italy in 2018, by channel Statista, https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/ (last visited September 01, 2024)
Share of business travelers* who booked accommodation online in Italy in 2018, by channel [Graph], Osservatori Digital Innovation, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/1038695/business-travelers-favorite-channels-to-book-accommodation-online-italy/