Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Digitalization of the travel industry - statistics & facts

Over the past two decades, digitalization has been seen increasingly across most industries worldwide. The travel and tourism industry is no exception. This has resulted in the emergence of the online travel market and a consumer demand for digital travel services. The online travel market includes services such as online travel agencies (OTAs) – which allow tourists to book travel services autonomously online – and travel review websites. Meanwhile, consumers are also looking to more digital experiences when they are traveling. This can include options such as virtual tours of a desired destination or accommodation, as well as mobile integration solutions, like using an app to check-in to a hotel room. The coronavirus (COVID-19) pandemic could also play a key role in accelerating the digitalization of this sector, with social distancing and hygiene concerns making consumers keener to use digital rather than in-person services. In this respect, a July 2020 study found out that more than 60 percent of travelers worldwide believed in the importance of technology to minimize human interaction when traveling.

Online bookings and online reviews

Digital travel, or digital tourism, refers to the travelers’ use of digital tools during the overall tourism experience. For instance, booking travel products online can be considered part of this digital process. According to the Statista Global Consumer Survey, hotels, flight tickets, and car rentals were among the main travel products booked online in the U.S. in 2020. Hotels and flight tickets were also the preferred travel services booked online in the UK, but train tickets for long-distance trips and package holidays were more popular than car rentals in this case.

Aside from online bookings, reviewing travel destinations, accommodations, and restaurants has become another important aspect of the overall digital tourism experience. From 2014 to 2020, the total number of user reviews and opinions on Tripadvisor, one of the most well-known travel review websites, more than quadrupled. Tourist interest in posting and reading online travel tips and comments was confirmed by the fact that Tripadvisor was the most visited travel and tourism website worldwide in January 2021.

Social media and travel influencers

Nowadays, social media websites play an important role within the travel industry, as tourists use these platforms to share online content related to their trips. Meanwhile, companies and influencers use them as a marketing tool, suggesting holiday destinations and advertising travel products. According to a study published in 2020, roughly 22 percent of surveyed U.S. travelers used social media as a source of inspiration for domestic trips. When it came to social media profiles, National Geographic Travel was the most-followed travel influencer on Instagram worldwide as of May 2020, with a following of almost 39 million Instagram users.

Key figures

The most important key figures provide you with a compact summary of the topic of "Digitalization of the travel industry" and take you straight to the corresponding statistics.

Online bookings

Social media

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Digitalization of the travel industry".

Digitalization of the travel industry

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Digitalization of the travel industry - statistics & facts

Over the past two decades, digitalization has been seen increasingly across most industries worldwide. The travel and tourism industry is no exception. This has resulted in the emergence of the online travel market and a consumer demand for digital travel services. The online travel market includes services such as online travel agencies (OTAs) – which allow tourists to book travel services autonomously online – and travel review websites. Meanwhile, consumers are also looking to more digital experiences when they are traveling. This can include options such as virtual tours of a desired destination or accommodation, as well as mobile integration solutions, like using an app to check-in to a hotel room. The coronavirus (COVID-19) pandemic could also play a key role in accelerating the digitalization of this sector, with social distancing and hygiene concerns making consumers keener to use digital rather than in-person services. In this respect, a July 2020 study found out that more than 60 percent of travelers worldwide believed in the importance of technology to minimize human interaction when traveling.

Online bookings and online reviews

Digital travel, or digital tourism, refers to the travelers’ use of digital tools during the overall tourism experience. For instance, booking travel products online can be considered part of this digital process. According to the Statista Global Consumer Survey, hotels, flight tickets, and car rentals were among the main travel products booked online in the U.S. in 2020. Hotels and flight tickets were also the preferred travel services booked online in the UK, but train tickets for long-distance trips and package holidays were more popular than car rentals in this case.

Aside from online bookings, reviewing travel destinations, accommodations, and restaurants has become another important aspect of the overall digital tourism experience. From 2014 to 2020, the total number of user reviews and opinions on Tripadvisor, one of the most well-known travel review websites, more than quadrupled. Tourist interest in posting and reading online travel tips and comments was confirmed by the fact that Tripadvisor was the most visited travel and tourism website worldwide in January 2021.

Social media and travel influencers

Nowadays, social media websites play an important role within the travel industry, as tourists use these platforms to share online content related to their trips. Meanwhile, companies and influencers use them as a marketing tool, suggesting holiday destinations and advertising travel products. According to a study published in 2020, roughly 22 percent of surveyed U.S. travelers used social media as a source of inspiration for domestic trips. When it came to social media profiles, National Geographic Travel was the most-followed travel influencer on Instagram worldwide as of May 2020, with a following of almost 39 million Instagram users.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)