Customer experience technology spending in Canada 2018-2022
Canadian spending on customer experience (CX) technology is forecast to increase from 15.8 billion U.S. dollars in 2019 to 18.6 billion by 2022. Thanks to the growing popularity of internet connected consumer electronic devices, companies have more information on consumers experiences and needs than ever before. Simple consumer demographic information can now be expanded to include extremely detailed usage and preference information, providing companies with the ability to precisely analyze their consumers' experience and satisfaction. CX products provide companies with these analysis tools which help to influence business strategy based on the results.