Brand profile positioning of Swedish companies Thailand 2018

Brand profile positioning of Swedish companies in Thailand in 2018

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Sources

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Release date

June 2019

Region

Thailand

Survey time period

February to April 2018

Number of respondents

33 respondents

Special properties

among Swedish companies in Thailand

Method of interview

Face-to-face interview, online survey

Supplementary notes

Original question: How would you define your brand profile in Thailand?

A web survey with 27 questions was conducted among 33 Swedish companies followed by ten face-to-face, telephone or e-mail interviews with executives from the respective companies.

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