Thailand: brand profile positioning of Swedish companies 2018

According to a survey on brand profile positioning of Swedish companies in Thailand in 2018, the majority of respondents stated that their company would operate within the premium segment. As of 2018, there were approximately 70 Swedish companies operating in Thailand across industries such as industrial equipment, digital services, and consumer goods.

Brand profile positioning of Swedish companies in Thailand in 2018

Characteristic	Share of respondents
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Release date

June 2019

More information

Region

Thailand

Survey time period

February to April 2018

Number of respondents

33 respondents

Special properties

among Swedish companies in Thailand

Method of interview

Face-to-face interview, online survey

Supplementary notes

Original question: How would you define your brand profile in Thailand?

A web survey with 27 questions was conducted among 33 Swedish companies followed by ten face-to-face, telephone or e-mail interviews with executives from the respective companies.

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