Rakuten Insight on online travel agencies (OTA) conducted in June 2023, convenience and ease of use was the leading reason for using an online travel agency, as stated by 73 percent of Vietnamese respondents. The second-most popular reason was the special offers and discounts from the online travel agency.
According to a survey by Reasons for using an online travel agency in Vietnam as of June 2023
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Rakuten Insight. (August 2, 2023). Reasons for using an online travel agency in Vietnam as of June 2023 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight. "Reasons for using an online travel agency in Vietnam as of June 2023." Chart. August 2, 2023. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight. (2023). Reasons for using an online travel agency in Vietnam as of June 2023. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight. "Reasons for Using An Online Travel Agency in Vietnam as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight, Reasons for using an online travel agency in Vietnam as of June 2023 Statista, https://www.statista.com/statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/ (last visited April 26, 2024)
Reasons for using an online travel agency in Vietnam as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/