Ambition behind businesses' digital/tech investments

Around half of the surveyed companies state that they want to differentiate themselves from competitors with their planned digital and technology investments. Another seven percent want to become a tech company, meaning they want the organization's core value proposition to be based on the technology and data it produces.

Organizations' different levels of ambition for planned investments in digital and technology as of 2021

Characteristic	Share of respondents
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Release date

May 2021

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Region

Worldwide

Survey time period

January 19 to January 29, 2021

Number of respondents

1,140 respondents

Special properties

C-level executives, senior managers, and business-unit, department, or division heads representing the full range of regions, industries, company sizes, and functional specialities

Method of interview

Online survey

Supplementary notes

* That is, the organization's core value proposition is based on the technology and data it produces.
Note: Respondents who answered "don't know/not applicable" were not disclosed and totals may not add up due to rounding.

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