Market size of food D2C services in Japan FY 2017-2020
The market size of food direct-to-consumer (D2C) services in Japan in the fiscal year 2020 was estimated at 34 billion Japanese yen. The D2C market is emerging and expanded in the past few years significantly, up from 7.4 billion yen in fiscal 2017. Hitherto D2C was seen among startups, but big players show signs of interest toward this type of service provision, prompting expectations of further rapid expansion of the market.