Market size of food D2C services in Japan FY 2017-2020

Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020

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Release date

April 2021



Survey time period

fiscal year 2017 to 2020; the fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

figures are based on sales at businesses

Supplementary notes


Online sales of purchased products (online sales services of products developed/manufactured by other company) are excluded. A type of product to be covered is processed foods only; i.e. direct sales of three major fresh foods (fruits and vegetables, meat and poultry, and fish and seafood) are excluded.
Online sales of legacy products that are sold chiefly offline at retailers, and spin-offs of legacy products such as 'online exclusive flavors' are excluded. Nevertheless, online-exclusive products of existing makers which applies to the definition above are included.
Sales by legacy confectionaries and their online sales are excluded. However, products of online businesses that are sold offline at physical stores or pop-up shops (temporary retail stores that open for a short period of time) as a place of customer experience or a customer touchpoint are included.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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