Global revenue of HelloFresh 2013-2022
The worldwide revenue of HelloFresh, the meal kit delivery service founded in 2011 in Berlin, has gone through the roof in recent years. In 2022, their global net revenue reached approximately 7.6 billion Euros. This is more than twice the revenue of 2020 and more than five times the revenue of 2018. The majority of their revenue originated in the United States.
How does a meal kit service work?
It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to cook fresh homecooked meals during the week.
The competitive market
Founded in New York in 2012, Blue Apron is one of HelloFresh’s main competitors. In comparison, their revenue reached around 470 million U.S. dollars in 2021. HelloFresh is also the market leader in terms of active subscribers.
How does a meal kit service work?
It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to cook fresh homecooked meals during the week.
The competitive market
Founded in New York in 2012, Blue Apron is one of HelloFresh’s main competitors. In comparison, their revenue reached around 470 million U.S. dollars in 2021. HelloFresh is also the market leader in terms of active subscribers.
