Global revenue of HelloFresh 2013-2018

The worldwide revenue of HelloFresh, the meal kit delivery service founded in 2011 in Berlin, has gone through the roof in recent years. In 2018, their global net revenue reached approximately 1.3 billion Euros in 2018, an increase of over 1.2 billion Euros since 2013. In that year, the majority of their revenue originated in the United States.

How does a meal kit service work?

It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to cook fresh homecooked meals during the week.

The competitive market

Founded in New York in 2012, Blue Apron is one of HelloFresh’s main competitors. In comparison, their revenue reached around 668 million U.S. dollars in 2018. HelloFresh is also the market leader in terms of active subscribers: in 2017 they had 1.45 million whilst Blue Apron had 746,000.

Revenue of HelloFresh worldwide from 2013 to 2018

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Release date

May 2019



Survey time period

2013 to 2018

Supplementary notes

Figures prior to 2017 have been taken from previous reports.

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Statistics on "Online meal kit delivery services in the U.S."

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