E-grocery market insightsThe pandemic-induced lockdown period promoted online sales of grocery products in Russia, thus leading to the speedy development of grocery e-commerce in the country. An average receipt for e-grocery peaked at 2,189 Russian rubles in July 2020.
The Russian food retailer X5 Retail Group accounted for the highest sales at roughly 22 billion Russian rubles as of March 2020. X5 Retail Group includes the Pyaterochka brand with a chain of proximity stores, hypermarkets under the Karusel brand, supermarkets, and online grocery under the Perekrestok.ru brand. Due to the pandemic and the increasing digitalization of the market, the food delivery services Dostavka.Pyaterochka and Perekrestok.Bystro were opened. In 2020, Perekrestok was named theleading online food retailer by overall performance countrywide.
Increased appetite for online catering in RussiaThough the coronavirus outbreak has facilitated the high demand for online food delivery in Russia, the market is set to keep the positively developing trend and reach a size of nearly 3.5 billion U.S. dollars by 2024. During the self-isolation period, Russian consumers increased their spending on online food orders and preferences adjusted to the lockdown reality as well. Direct orders from restaurants were the most favored method for online food orders, while as much as one-fifth of users reported being customers of food delivery aggregators such as Delivery Club and Yandex.Food.
Delivery Club, one of Russia's biggest food delivery services launched in 2009, initially operated as a marketplace. It was the most popular food delivery app in Russia as of January 2021. Another major player, Yandex. Food, was established in 2018, after acquiring food delivery service Foodfox the year before. It operated in 112 Russian cities and one city in Kazakhstan. Yandex.Food operates in 112 cities in Russia and one city in Kazakhstan, working with more than 14 thousand restaurants and food retailers countrywide. Yandex accounted for a 171 percent revenue growth for the taxi and food-tech segment by the fourth quarter of 2020.