Food delivery services in Europe - Statistics and Facts
Ever had one of those days when you just don’t feel like cooking? With the rise of digital technology, it is now easier than ever to order food online through the use of apps and websites. Online food and grocery delivery platforms offer customers the chance to order food from home in a quick and convenient manner, including everything from groceries to curated food boxes and prepared meals.
One of the main reasons cited by consumers for doing grocery shopping online is that of convenience, with more than 30 percent of Germans and Italians agreeing that shopping for groceries online takes less time than shopping in-store. In Europe, online grocery shopping is gradually gaining pace, where the United Kingdom is the leading market with 6.9 percent of global online grocery sales, followed by France with 5.3 percent. There has also been the introduction of purely online retailers, such as Amazon Fresh, while some physical retailers have been slower at venturing into the digital world. In the Netherlands, for instance, 59 percent of all online grocery shoppers shop at Albert Heijn. Elsewhere in Europe, online ordering is not as popular: 62 percent of respondents in Norway could not imagine using a home delivery service for groceries. Perhaps there will be a shift in attitude but, nevertheless, a substantial portion of young European consumers are reluctant to make the break from their usual grocery shopping routines.
The takeaway market can be broadly divided into two categories: typical takeaway services and the more recently introduced restaurant delivery services, such as Lieferando and Foodora. The fastest growing market for takeaways can be found in the United Kingdom with a CAGR of five percent forecasted between 2014 and 2019, followed by Spain. The main barriers to use are prices, as well as a lack of variety and promotional offers.
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