Restaurant response and online activityThe closure of physical restaurants and the ban on eating on site has resulted in an economic crisis within the gastronomy sector. Most restaurants responded with offers such as click and collect. However, as the changing environment and the response for the demand are not paced the same, delivery services were still held back by logistical, organizational and cost issues. Especially in big French cities, most restaurants did offer takeaway meals, but were slow in their delivery offers. Still, about six to nine percent of restaurants in all big cities in France offered delivery services.
However, looking at the amount of people Googling "takeways" and "online delivery" in areas such as Paris, the market is certainly there. According to consumers, some incentives to increase online delivery usage would be to reduce delivery costs.
Consumer preferences and biggest playersHome meal delivery is largely reserved for the delivery of hamburgers, pizza and sushi. However, the demand has brought attention to a wide range of restaurants, with consumers wishing for new culinary experiences, healthy eating, and quick and easy orders. Deliveroo users were more inclined to order salads, asian meals and poke bowls.
Even if French people are known to enjoy the art of cooking, craving certain types of food which are not considered as typically French drive online orders. During confinement, most people adopted the delivery model to avoid crowded places, but also to treat themselves. Those who started ordering online during the confinement were inclined to continue doing so out of convenience and to support local restaurants.
While a few players stand out, such as Deliveroo, Uber Eats or Just Eat, the market continues to evolve with the appearance of new players - large-scale retailers who are launching deliveries through Drive services.