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Online food delivery in France - statistics & facts

After the boom of food delivery services spurred by COVID-19 pandemic, the online food delivery market is consolidating in Europe, and France is no exception. Ordering groceries and ready meals online have become established habits among French consumers, while the startup scene is attracting considerable investment.

Brick-and-mortar seized the opportunity

With their capacity to invest in delivery services, brick-and-mortar grocers account for nearly half of the online food delivery market, which is approximately 2.3 billion euros worth. Not considering the meal kits niche, Carrefour shows the strongest market presence, as the grocery retailer also partners with UberEats for delivery services, both in France and internationally. Additionally, home delivery has turned into an unexpected market opportunity for retailers’ own brands. In 2022, private label accounted for up to one-third of online grocery products offered online.

French startups merge with German competitors

In France, platforms such as UberEats and Deliveroo represent about 40 percent of the market and operate mostly in urban areas, where they are now challenged by quick commerce players that ensure rapid delivery times thanks to micro-fulfillment schemes.

In addition to that, several startups launched their services so successfully, that they caught the attention of bigger pure players. The ready meals supplier Frichti is a successful example, given its high-ranking funding amount. Founded in 2015 in Paris, Frichti was acquired by the German company Gorillas in early 2022.
A similar acquisition involved the quick commerce company Flink and French delivery service Cajoo. Primarily founded by Carrefour, Cajoo was a key competitor for Flink, which managed to expand its European market presence by acquiring the French company. This operation granted Flink a uniquely beneficial retail partnership with Carrefour in France.

Order online to avoid cooking

Ordering food online is essentially a way to replicate the eating-out experience at home. Meal kits represent a convenient alternative to food consumed at restaurants and appeal French consumers more than other food delivery services. Data related to the e-commerce consumer expenditure in 2021 showed that French people spent 1.2 billion euros on meal kits, more than they paid for quick commerce. This remarkable market expenditure has been confirmed by surveys on consumer behavior. In April 2022, about four in ten French people bought ready meals over the previous 12 months, and in contrast expressed a more limited preference for quick commerce providers.

Interesting statistics

In the following 4 chapters, you will quickly find the 26 most important statistics relating to "Online food delivery in France".

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