According to a survey conducted in Taiwan between May and October 2020, Silks Place hotel brand received the highest brand image rating among the respondents. The brand scored 8.99 points on a scale from 0 to 10 where 10 represents an excellent brand image. Fleur de Chine and Regent Hotels & Resort ranked second and third respectively. The average score of all the hotel brands in the survey was 7.9 points.
Leading hotel brands in Taiwan with highest brand image rating as of 2020
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Statistics on Hotel industry in Taiwan
Tourism industry overview
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- Premium Statistic Taiwan's revenue from international tourism 2010-2021
- Premium Statistic Number of inbound tourist arrivals in Taiwan 2011-2021
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Hotel industry overview
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- Premium Statistic Total revenue of the hotel industry in Taiwan 2013-2021, by origin of funds
- Premium Statistic Food and beverage revenue of hotel industry in Taiwan 2013-2021, by origin of funds
- Premium Statistic Revenue of the hotel industry in Taiwan 2021, by city or county
- Premium Statistic Number of hotels in Taiwan 2010-2021
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- Premium Statistic Hotel occupancy in Taiwan 2013-2021, by origin of funds
- Premium Statistic Hotel occupancy rate in Taiwan 2021, by city or county
Hotel brands
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- Premium Statistic Leading hotels in Taiwan 2021, based on RevPAR
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Customer behavior and opinions
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- Premium Statistic Most common duration before a trip to book accommodation on OTAs Taiwan 2020
- Premium Statistic Important factors when choosing a hotel in Taiwan 2020
- Premium Statistic Level of satisfaction with hotel accommodation in Taiwan 2020
- Premium Statistic Level of satisfaction with hotel service accessibility in Taiwan 2020
Impact of the COVID-19 pandemic
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Taiwan Trend Research. (May 20, 2022). Leading hotel brands in Taiwan with highest brand image rating as of 2020 [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1311237/taiwan-leading-hotel-brands-based-on-brand-image-rating/
Taiwan Trend Research. "Leading hotel brands in Taiwan with highest brand image rating as of 2020." Chart. May 20, 2022. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1311237/taiwan-leading-hotel-brands-based-on-brand-image-rating/
Taiwan Trend Research. (2022). Leading hotel brands in Taiwan with highest brand image rating as of 2020. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1311237/taiwan-leading-hotel-brands-based-on-brand-image-rating/
Taiwan Trend Research. "Leading Hotel Brands in Taiwan with Highest Brand Image Rating as of 2020." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1311237/taiwan-leading-hotel-brands-based-on-brand-image-rating/
Taiwan Trend Research, Leading hotel brands in Taiwan with highest brand image rating as of 2020 Statista, https://www.statista.com/statistics/1311237/taiwan-leading-hotel-brands-based-on-brand-image-rating/ (last visited February 01, 2023)
Leading hotel brands in Taiwan with highest brand image rating as of 2020 [Graph], Taiwan Trend Research, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1311237/taiwan-leading-hotel-brands-based-on-brand-image-rating/