Hotel market in Central and Eastern Europe - Statistics & Facts

Central and Eastern Europe (CEE) has become an attractive market for hotel development. Increasing tourism to CEE countries has boosted hotel performance and made the region a hotspot for investment. Over a five-year period from 2013 to 2017, hotel transactions in Czechia alone valued over one billion euros. Occupancy rates of hotels in Eastern Europe have increased at a faster rate than other parts of Europe and could soon be on par with the rest of the continent. Although average daily rates are still significantly lower in Eastern Europe, the region’s potential for growth is still apparent. The supply of hotel rooms was expected to grow across several key capitals in 2020, including Prague, Budapest and Warsaw.

Czechia, Hungary and Poland are among the main hotel markets in the CEE region, thanks in part to their largest cities. The popular tourist destination of Prague in Czechia, for example, has experienced a steady growth in revenue per available room (RevPar) and other key performance indicators over the last decade. However, despite increasing rates of occupancy, the number of hotel rooms in Czechia has remained relatively stable. In Poland there has been a rise in the supply of hotel rooms, more so than in both Czechia and Hungary according to official figures. The Polish hotel market is also largely centered around its capital, Warsaw, although room supply is spread across several other key destinations, including Kraków, Wrocław and Gdańsk.

International brand hotels make up a larger share of hotels than domestic brands across many European countries, including Poland and Hungary, however the biggest hotel groups are still domestic names. The Polish hotel group Orbis is the largest hotel chain group in Poland. Although the company was acquired by the French hotel giant AccorHotels, it is still among the biggest chain groups operating in the CEE region. The Hungarian hotel groups Danubius and Hunguest Hotels also ranked above Accor and other international hotel chains in Hungary in 2017.

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Hotel market in Central and Eastern Europe

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