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Hotel market in Romania - statistics & facts

In recent years, the hotel market in Romania has had a positive evolution in terms of hotel transaction values and tourism demand. The latter has been supported by the fast development of air transportation, especially by low-cost companies, which doubled Romania’s air traffic over the last decade. In 2020, because of the coronavirus (COVID-19) outbreak, the Romanian hotel market recorded one of its lowest revenues, totaling around 514 million U.S. dollars. However, by 2025, the hotel segment is forecast to generate a revenue of over one billion U.S. dollars for the first time. One peculiarity of the Romanian hotel market, and possibly one advantage in the context of the coronavirus pandemic, is that compared to other hotel markets from CEE countries, the Romanian one is not as dependent on international tourism. In other words, approximately 80 percent of tourist arrivals are domestic.

Bucharest hotel market

Romania’s capital has one of the most developed hotel markets in the country, dominated by four- and five-star hotels. In terms of hotel transactions, The Radisson Blue hotel was the most valuable deal closed between 2017 and 2019, worth nearly 170 million euros. At the same time, the luxury chain Ana Hotels in Bucharest recorded one of the highest revenues in the capital’s hotel market, and a net profit of nearly 40 million Romanian lei in 2019. This can explain why the market value of luxury hotels in Romania peaked at 113.9 million Romanian lei that same year.

Coronavirus (COVID-19) impact

In the first nine months of 2020, nearly ten thousand employees working in the hospitality industry lost their job because of the coronavirus (COVID-19) pandemic. Since the hotel market is a crucial component of the hospitality sector, it comes as no surprise that most hotels had to lay off up to 30 percent of their employees. Finally, the financial support provided by the Romanian government to the hotel industry proved to be insufficient. The main complaint was related to unclear information provided by authorities. That is to say, only few hotels had a clear understanding about how to access the financial governmental support, and were mostly relying on the ease of travel restrictions for their business recovery.

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "Hotel market in Romania".


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