Europe: top selection criteria for car purchase by country

In 10 of the 15 European countries surveyed in November 2022, a car's quality or services was the leading criterion when selecting a new vehicle. In contrast, in Poland, Slovakia, Hungary, and Czechia, the price of the car was the main factor influencing consumer purchase.

Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries

Characteristic	Your top selection criterion is quality or services	Your top selection criterion is price	Your top selection criterion is the brand or retailer
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Release date

February 2023

More information

Region

Europe

Survey time period

November 3 to November 16, 2022

Number of respondents

14,200 respondents

Age group

18-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "What is your attitude to each of the following products and services? (Cars)"

The sample size was of 800 participants in each countries except for France, which had 3,000 participants. The quota method was used for sampling, so the sample is representative (gender, age, region of residence, socio-professional category/income).

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