Luxury Cars in the United States - Statistics & Facts

Although there is no clear-cut definition of the term "luxury car", it is often used to refer to a vehicle segment that demands a higher price for providing excess features going beyond the necessary considerations for normal use. The luxury car segment was originally created to target customers who were interested in displaying their ostensibly higher social status by purchasing vehicles that were conspicuously more expensive and of higher-quality. Alongside luxury cars, other existing segments include crossover vehicles, sport utility vehicles (SUVs) and compact, midsize and large cars. The luxury car segment currently makes up about five percent of the U.S. car market, while crossover vehicles account for the largest segment at approximately 40 percent.

Luxury car brands are known to organize as solo companies (i.e. Tesla) or as a subsidiary of a larger automaker, such as Lexus of Toyota. Some of the leading premium car brands include Daimler's Mercedes-Benz, Toyota's Lexus, Volkswagen's Audi, and BMW.

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Luxury cars in the United States

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